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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Management Science Research Journal Jurnal Pengabdian Inovasi Masyarakat Indonesia IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Hery Pudjoprastyono
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Religion Agriculture, Biological Sciences & Forestry Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Brand Image dan Content Review Terhadap Purchase Decision Smartphone Xiaomi di Kota Surabaya Delia Noor Rizkita Kisworo; Hery Pudjoprastyono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8109

Abstract

The growth of the smartphone industry encourages consumers to consider various factors before making a purchase decision. This study aims to analyze the influence of Brand Image and Content Review on Purchase Decision among Xiaomi smartphone users in Surabaya. The research employed a quantitative method with a survey approach by distributing questionnaires to 99 respondents who are consumers using Xiaomi smartphones. The data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS software to test validity, reliability, and hypotheses. The sampling technique applied was non-probability sampling with purposive sampling. The results indicate that Brand Image has a positive and significant effect on Purchase Decision. Similarly, Content Review also shows a positive and significant influence on Purchase Decision. These findings suggest that both Brand Image and Content Review contribute to influencing consumers' purchase decisions when buying Xiaomi smartphones.
The Influence of Promotion, Price Perception, and Brand Image on Purchase Decision for Walls Ice Cream in Surabaya Mutadid Billah; Hery Pudjoprastyono
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8581

Abstract

The purpose of this study is to find out how Walls Ice Cream pricing perception and brand image affect consumers' decisions to buy in Surabaya. The research methodology employed is quantitative. The demographic for this study consisted of all individuals in the city of Surabaya who drink Ice Cream, with a total of 105 respondents. The data gathering process involved the distribution of questionnaires, while the data analysis was conducted using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) technique with the Smart PLS software. The findings of this study suggest that the promotion of pricing perception and brand image plays a significant role in influencing the decision to purchase Walls Ice Cream in the city of Surabaya. The factors show that Walls Ice Cream in Surabaya City purchase decisions are positively and significantly impacted by them.
The Influence of Product Quality and Price Perception on the Purchase Decision of Wardah Pressed Powder in Surabaya Ruth Agita Purba; Hery Pudjoprastyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7340

Abstract

As public attention to appearance increases, especially among women, the use of cosmetics has become an important part of daily grooming. The rapid development of cosmetic trends has led to the emergence of various brands, both local and international, resulting in increasingly intense market competition. This study aims to analyze the impact of Product Quality and Price Perception on the Purchase Decision of Wardah pressed powder in Surabaya. This research uses a quantitative approach with purposive sampling method and involves 96 respondents residing in Surabaya. The data were collected through a questionnaire distributed via Google Form and analyzed using SmartPLS 3. The results of the analysis using the Partial Least Square (PLS) method indicate that Product Quality and Price Perception have a positive and significant effect on Purchase Decisions.
The The Influence of Store Atmosphere and Service Quality on Repurchase Decisions at Fore Coffee in Surabaya Elma Dina Asofa; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8267

Abstract

The coffee industry in Surabaya is facing fierce competition as people's enthusiasm for the habit of enjoying coffee increases. This study aims to investigate the influence of Store Atmosphere and Service Quality on consumer choices to make repeat purchases at Fore Coffee located in Surabaya. The independent variables consist of Store Atmosphere (X1) and Service Quality (X2), while the dependent variable is the repurchase decision (Y). This study used a quantitative approach, collecting data through questionnaires. Analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). A total of 130 respondents who had purchased Fore Coffee products at least once in Surabaya participated in the study. The study revealed that store atmosphere and service quality had a positive and significant influence on repeat purchase decisions. This finding suggests that improving the store environment and service experience increases the likelihood of repeat purchases.
Commodity Futures Trading Education Through Digital Platforms to Enhance Financial Literacy of the Community: Edukasi Perdagangan Berjangka Komoditi Melalui Platform Digital untuk Meningkatkan Literasi Keuangan Masyarakat Adelia Yevi Wahyuni; Hery pudjoprastyono
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 3 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The low financial literacy of Indonesians remains a major challenge, especially in distinguishing between legal and illegal investments. This condition encourages the need for adaptive and accessible financial education. This activity aims to increase public understanding of the legality, risks, and investment strategies in commodity futures trading through a digital-based educational approach. The implementation was carried out online through the Zoom platform, involving interactive material delivery by broker representatives from PT Victory International Futures, and equipped with live trading simulations using the MetaTrader5 application. The results showed that participants gained a more comprehensive understanding of the legal and technical aspects of futures trading, and demonstrated an improved ability to analyze risks and make wiser investment decisions. Digital-based education has proven to be effective in reaching a wide range of people and has a positive impact on improving a sustainable financial literacy culture.
Pengaruh Brand Image dan Content Review Terhadap Purchase Decision Smartphone Xiaomi di Kota Surabaya Delia Noor Rizkita Kisworo; Hery Pudjoprastyono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8109

Abstract

The growth of the smartphone industry encourages consumers to consider various factors before making a purchase decision. This study aims to analyze the influence of Brand Image and Content Review on Purchase Decision among Xiaomi smartphone users in Surabaya. The research employed a quantitative method with a survey approach by distributing questionnaires to 99 respondents who are consumers using Xiaomi smartphones. The data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS software to test validity, reliability, and hypotheses. The sampling technique applied was non-probability sampling with purposive sampling. The results indicate that Brand Image has a positive and significant effect on Purchase Decision. Similarly, Content Review also shows a positive and significant influence on Purchase Decision. These findings suggest that both Brand Image and Content Review contribute to influencing consumers' purchase decisions when buying Xiaomi smartphones.
The Influence of Consumer Dissatisfaction and Variety Seeking on Brand Switching (A Study of Tumbler Tupperware Users in Surabaya) Amirah Cetta Candraningtyas; Hery Pudjoprastyono
Management Science Research Journal Vol. 5 No. 2 (2026): MAY 2026
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v5i2.211

Abstract

This study aims to analyze the influence of consumer dissatisfaction and variety seeking on brand switching among users of Tupperware water bottles (tumblers) in Surabaya. The research method used was a quantitative approach with purposive sampling of 90 respondents who had used Tupperware and switched to another brand. Data collection was conducted via a questionnaire using a Likert scale, followed by analysis using Partial Least Squares (PLS-SEM). The results indicate that Consumer Dissatisfaction has a positive and significant effect on Brand Switching, with a coefficient of 0.338 and a p-value of 0.000. Additionally, Variety Seeking also has a positive and significant influence with a coefficient of 0.631 and a p-value of 0.000, and it is the more dominant variable in influencing Brand Switching. The research model explains 57.3% of the variation in Brand Switching.
Edukasi Digital Webinar “Ruang Trading 2025” Sebagai Strategi Meningkatkan Literasi Keuangan dan Pengelolaan Risiko di Pasar Keuangan Berjangka Agnes Chyntia Dewi A; Hery Pudjoprastyono
Jurnal Pengabdian Inovasi Masyarakat Indonesia Vol. 5 No. 1 (2026): Edisi Februari
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpimi.v5i1.8951

Abstract

Dinamika pasar keuangan berjangka menuntut peningkatan literasi keuangan yang efektif dan fleksibel bagi masyarakat luas terutama di era digital yang terus berkembang. Webinar “Ruang Trading 2025” menjadi strategi edukasi digital dalam meningkatkan literasi keuangan dan manajemen risiko di pasar keuangan berjangka. Webinar ini diselenggarakan secara online dengan menghadirkan tiga narasumber ahli dalam bidang keuangan berjangka, dengan penyampaian materi yang edukatif, quiz interaktif, live demo dan sesi tanya jawab diharapkan dapat membangun kepercayaan dan pengetahuan peserta agar dapat mengambil keputusan trading yang bijak. Hasil kegiatan menunjukkan bahwa mayoritas peserta memberikan penilaian positif terhadap pelaksanaan webinar, data yang dikumpulkan melalui google form menunjukkan bahwa peserta memperoleh pengetahuan baru terkait trading, pemahaman mengenai manajemen risiko, serta motivasi untuk mulai berinvestasi secara lebih bijak. Analisis dilakukan secara deskriptif berdasarkan respon peserta, yang menunjukkan bahwa edukasi digital melalui webinar, quiz interaktif, dan live demo cukup efektif dalam meningkatkan literasi keuangan. Dengan demikian, kegiatan ini mampu mendukung tercapainya tujuan utama yaitu meningkatkan pemahaman peserta dalam pengelolaan risiko dan pengambilan keputusan di pasar keuangan berjangka.
Co-Authors Adelia Yevi Wahyuni Agnes Chyntia Dewi A Amirah Cetta Candraningtyas Delia Noor Rizkita Kisworo Elma Dina Asofa Mutadid Billah Nurkholish Majid Ruth Agita Purba