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Sakya, Nailul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Determinants of Action Link to Purchasing Decisions for Laku Pandai Services in East Aceh Regency Maulana, Zefri; 'Ula, Tajul; Sakya, Nailul
Jurnal Manajemen dan Keuangan Vol 13 No 1 (2024): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v13i1.11491

Abstract

Action Link at the ami cell 2 store had received an award as the agenty with the most transactions, but after receiving the award, the number of transactions obtained in August experienced a decrease in transactions, even though since the opening of Action Link, transactions have always been crowded. Lack of consumer trust in Action Link leads to a low level of purchase decisions, lack of trust because the withdrawal system uses an account book not using a machine, especially at this time fraud is rampant. This is the cause of consumer distrust, then the service from the store and the service provided by Action Link has not been optimal and the service is not optimal resulting in a low level of purchase decisions. The purpose of this study is to test the influence of word of mouth, trust, and service quality on purchase decisions. The researcher uses quantitative methods in his research. The location studied was the Action Link agent at the Ami Cell 2¬ store located in Keude Blang Village, Idi Rayeuk District, East Aceh Regency. With a population of 97 respondents, the results of the research that have been conducted show that word of mouth (WOM) has an influence and is significant on the decision to purchase smart practice services in East Aceh. Based on the results of the study, trust has an influence on the decision to purchase smart practice services in East Aceh and the quality of service has an influence on the purchase decision.
Co-Authors 'Ula, Tajul Zefri Maulana, Zefri