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All Journal Jurnal Manajemen & Keuangan Jurnal Tabarru': Islamic Banking and Finance
'Ula, Tajul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH MERGER, RELIGIUSITAS DAN KUALITAS PELAYANAN TERHADAP SWITCHING BEHAVIOR NASABAH DILUAR PENGGUNA BANK SYARIAH INDONESIA DI KOTA LANGSA Chairani, Debi; Maulana, Zefri; 'Ula, Tajul
Jurnal Tabarru': Islamic Banking and Finance Vol. 7 No. 2 (2024): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2024.vol7(2).18033

Abstract

Permasalahan yang terjadi terkait dengan Bank Syariah Indonesia dimana adanya merger dari 3 Bank Syariah belum mampu membuat seluruh masyarakat Kota Langsa beralih menggunakan BSI, hal tersebut dikarenakan BSI masih sering terjadi kendala-kendala yang membuat masyarakat masih bingung untuk menggunakan BSI. Penelitian ini bertujuan untuk mengetahui hubungan antara variabel merger, religiusitas dan kualitas pelayanan terhadap switching behavior nasabah diluar pengguna BSI Kota Langsa. Responden dalam penelitian ini adalah 100 masyarakat yang bukan nasabah dari BSI. Hasil penelitian menunjukkan merger yang dilakukan BSI bertujuan untuk memperkuat permodalan sehingga nasabah merasa percaya terhadap Bank Syariah Indonesia. Religiusitas memiliki pengaruh yang positif dan signifikan terhadap switching behavior nasabah diluar BSI. Kualitas pelayanan memiliki pengaruh yang positif dan signifikan terhadap switching behavior nasabah diluar BSI, artinya BSI telah memberikan pelayanan terbaik dengan mempekerjakan karyawan-karyawan yang memiliki skill dan kemampuan dalam melayani masayarakat sehingga terjadilah switching behavior dari nasabah yang berada di luar BSI.
Determinants of Action Link to Purchasing Decisions for Laku Pandai Services in East Aceh Regency Maulana, Zefri; 'Ula, Tajul; Sakya, Nailul
Jurnal Manajemen dan Keuangan Vol 13 No 1 (2024): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v13i1.11491

Abstract

Action Link at the ami cell 2 store had received an award as the agenty with the most transactions, but after receiving the award, the number of transactions obtained in August experienced a decrease in transactions, even though since the opening of Action Link, transactions have always been crowded. Lack of consumer trust in Action Link leads to a low level of purchase decisions, lack of trust because the withdrawal system uses an account book not using a machine, especially at this time fraud is rampant. This is the cause of consumer distrust, then the service from the store and the service provided by Action Link has not been optimal and the service is not optimal resulting in a low level of purchase decisions. The purpose of this study is to test the influence of word of mouth, trust, and service quality on purchase decisions. The researcher uses quantitative methods in his research. The location studied was the Action Link agent at the Ami Cell 2¬ store located in Keude Blang Village, Idi Rayeuk District, East Aceh Regency. With a population of 97 respondents, the results of the research that have been conducted show that word of mouth (WOM) has an influence and is significant on the decision to purchase smart practice services in East Aceh. Based on the results of the study, trust has an influence on the decision to purchase smart practice services in East Aceh and the quality of service has an influence on the purchase decision.
Co-Authors Chairani, Debi Sakya, Nailul Zefri Maulana, Zefri