Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal OPINI: Journal of Communication and Social Science
Kamil, Er
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
2024 Election Campaign Branding By Utilizing Digital Transformation Kamil, Er; Sundari, Fitri
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/c3e3mw31

Abstract

Indonesia in 2024 is in an era of rapid technological development. This technological advancement is called digital transformation. In the 2024 elections, digital transformation creates new nuances in political campaigns, which are more adaptive and innovative in shaping candidate branding in the community. In political campaigns, every party and candidate for presidential and vice presidential candidates are competing to form branding to get public attention. This study analyzes the branding of the 2024 Election campaign by utilizing digital transformation. Using a qualitative approach with a content analysis method on social media used in the 2024 presidential & vice presidential candidates. The utilization of technology in digital transformation in the 2024 election campaign is related to the theory of diffusion of innovation. The 2024 election has a diffusion of innovation in the form of the role of political communication in the campaign branding of each candidate. Utilizing social media, campaign organizing technology, digital marketing strategies, along with visual and multimedia content, succeeded in creating strong branding and effective, relevant, and responsive political communication in the 2024 elections.
Co-Authors Sundari, Fitri