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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal Boas : Business, Economics, Accounting And Management
Ekawulandari, Sri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Utilization of E-Catalog to Increase Sales of Sand and Stone Materials for Road Paving Contractors: A Case Study of PT. Pioneer Silalahi, Flora; Ekawulandari, Sri; Surbakti, Ristina br
Journal Boas : Business, Economics, Accounting And Management Vol. 3 No. 02 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v3i02.363

Abstract

This study aims to analyze the effectiveness of utilizing E-Catalog in increasing the sales of sand and stone material suppliers at PT. Pioneer, a road paving contractor. Alongside digital transformation in procurement processes, the use of E-Catalog has become increasingly effective in promoting efficiency and transparency. This research employs a qualitative method with a case study approach on a material supplier engaged with PT. Pioneer through the E-Catalog platform. The findings reveal that the implementation of E-Catalog significantly facilitates the material search and ordering process, reducing time and administrative costs. For suppliers, E-Catalog expands market reach and accelerates the sales cycle. The sales increase is not only due to ease of access but also from trust built through transparent and accountable procurement processes.
OPTIMIZATION OF E-COMMERCE FOR USED COOKING OIL AQUADES TO SUPPORT THE GREEN ECONOMY AND UMKM DIGITALIZATION Silalahi, Flora Elisabeth; Ekawulandari, Sri; Mendrofa, Putri; Ledewick, Ledewick
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4396

Abstract

Abstract: This study aims to optimize the use of e-commerce in marketing aquades products made from used cooking oil developed by UFLO Beauty and to examine its role in supporting the green economy and MSME digitalization. The research applied a mixed-method approach by combining qualitative interviews with company management and quantitative surveys of 100 respondents. The findings show that 74% of respondents are aware of the economic value of used cooking oil, 87% support the concept of the green economy, and 98% emphasize the need for MSME digitalization training. Furthermore, 70% of respondents believe that e-commerce has great potential to strengthen product marketing, although challenges remain in digital literacy, SEO optimization, and infrastructure. The study concludes that e-commerce is an effective platform to expand market reach, improve competitiveness, and promote environmentally friendly business practices that contribute to the green economy. Keywords: e-commerce; sublimation; used cooking oil; aquades; green economy. Abstrak: Penelitian ini bertujuan untuk mengoptimalkan penggunaan e-commerce dalam pemasaran produk aquades berbahan dasar minyak jelantah yang dikembangkan oleh UFLO Beauty serta menganalisis perannya dalam mendukung ekonomi hijau dan digitalisasi UMKM. Metode penelitian menggunakan pendekatan campuran (mixed-method) dengan menggabungkan wawancara kualitatif bersama manajemen perusahaan dan survei kuantitatif terhadap 100 responden. Hasil penelitian menunjukkan bahwa 74% responden mengetahui nilai ekonomi minyak jelantah, 87% mendukung konsep ekonomi hijau, dan 98% menyatakan perlunya pelatihan digitalisasi bagi UMKM. Selain itu, 70% responden menilai e-commerce berpotensi besar dalam meningkatkan pemasaran produk, meskipun masih terdapat kendala literasi digital, optimasi SEO, dan keterbatasan infrastruktur. Penelitian ini menyimpulkan bahwa e-commerce merupakan platform yang efektif untuk memperluas jangkauan pasar, meningkatkan daya saing, serta mendorong praktik bisnis ramah lingkungan yang berkontribusi terhadap ekonomi hijau. Kata Kunci: e-commerce; sublimasi; minyak jelantah; aquades; ekonomi hijau.
Co-Authors Ledewick, Ledewick Mendrofa, Putri Silalahi, Flora Silalahi, Flora Elisabeth Surbakti, Ristina br