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Silalahi, Flora
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penerapan Pelayanan Prima Pada Brandan Donuts Cabang Pangkalan Brandan Wulandari, Sri Eka; Silalahi, Flora
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 02 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i02.472

Abstract

Perkembangan dunia perdagangan yang semakin pesat dan ketat menuntut perusahaan untuk memaksimalkan pelayanan prima terhadap konsumen. Pelayanan prima merupakan pelayanan terbaik dan berkualitas yang diberikan oleh perusahaan untuk memenuhi harapan konsumen sesuai dengan standar pelayanan prima yang ditentukan. Penelitian ini dilakukan di Brandan Donuts Cabang Pangkalan Brandan yang beralamat Jl. Thamrin (Depan Masjid Ubudiah), Pangkalan Brandan dan pemilik usaha bernama Bapak Jumardani. Penelitian ini menggunakan jenis data primer dan sekunder, sumber data internal dan eksternal. Metode penelitian yang dilakukan yaitu observasi dan wawancara dengan metode analisis kualitatif deskriptif. Hasil dari penelitian berdasarkan konsep A6 yaitu Attitude (Sikap), Attention (Perhatian), Action (Tindakan), Ability (Kemampuan), Appearrance (Penampilan), Accountability (Tanggung Jawab). Pelayanan prima yang diterapkan pada Brandan Donuts Cabang Pangkalan Brandan sudah baik namun belum maksimal berdasarkan dari konsep Attitude (Sikap) yaitu tidak meratanya sikap ramah dan murah senyum yang diberikan oleh karyawan kepada konsumen dan pada konsep Attention (Perhatian) yaitu kurangnya perhatian karyawan dalam mempersilahkan duduk kepada konsumen yang sedang menunggu pesanannya selesai.
Implementasi Bisnis Model Canvas pada Produk Indomilk UHT Jeju Chocolate Yura, Annisya; Idris, Iswandi; Maulidina; Silalahi, Flora; Nirina
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 3 (2022): Mei
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i3.842

Abstract

This study aims to analyze the business model of Indomilk UHT Jeju Chocolate products using the Business Model Canvas framework. This analysis was conducted to identify key elements that support the success of the product and formulate strategies that can be implemented to improve business performance. The research approach is descriptive qualitative with data collection methods through interviews, surveys, and document analysis. The collected data were analyzed using the Business Model Canvas framework and SWOT analysis. The results showed that product innovation and effective marketing strategies are the main success factors for Indomilk UHT Jeju Chocolate. The unique value of the product, such as Jeju chocolate flavor, is able to attract consumer attention and increase competitiveness in the market. However, this study has limitations in survey and interview data that may not fully represent the consumer population as a whole. Future research is recommended to expand the sample and use quantitative methods to obtain a more in-depth analysis. This research provides academic contributions in the form of literature on Business Model Canvas as well as practical benefits for Indomilk in formulating more effective business strategies, especially in product innovation and marketing strategies.
Strategi Pemasaran "COKUMA" Melalui Analisis SWOT Sulaiman, Fahmi; Silalahi, Flora
Jurnal Masyarakat Indonesia (Jumas) Vol. 2 No. 02 (2023): Jumas : Jurnal Masyarakat Indonesia
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v2i02.50

Abstract

This study aims to find COKUMA's marketing strategy with the SWOT analysis method. This research is a content analysis research. The object of this research is the efficacy of mangosteen peel which is beneficial for health. Data was collected through interviews and documentation. Interviews were conducted to find our product marketing strategy with the SWOT analysis method used for students. The technique of checking the validity of the data uses the cross check technique. The results of this study indicate that COKUMA has its own marketing strategy through SWOT analysis so that we know the strengths, weaknesses, opportunities and threats in COKUMA's marketing strategy research.
Upaya Peningkatan Penjualan UMKM di Rumah Makan Wong Solo 77 Medan Perjuangan Silalahi, Flora; Sulaiman, Fahmi
Jurnal Masyarakat Indonesia (Jumas) Vol. 2 No. 02 (2023): Jumas : Jurnal Masyarakat Indonesia
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v2i02.51

Abstract

Efforts to Improve and Marketing Strategy for UMKM on Ayam Penyet Balap Solo 17 Medan Perjuangan. Supervised by Fahmi Sulaiman. This study aims to find out what efforts should be made to improve the marketing strategy for the food stall business at Ayam Penyet Balapan solo 17 Medan Perjuangan. Sampling in this study was carried out using informant techniques, namely business owners who conceptually know and understand the ins and outs of the strategies used and how to market their products, incoming and outgoing finances, the quality of work of employees, both sales, shipping and cashier employees. The strategy that needs to be recommended to the Ayam Penyet Balapan Solo 17 Medan Restaurant is using existing opportunities and strengths, including maintaining an Islamic restaurant business culture consistently with the support of a predominantly Muslim community, optimizing the management system, making the restaurant's Islamic culture a feature. typical of Balapan Solo 17 restaurants, improve fast and excellent service, provide discounts or special prices for loyal customers, and carry out promotional activities optimally. And the obstacles faced in increasing its market share are the lack of facilities and infrastructure in the development of marketing/promotion and the Wong Solo restaurant is not a fast food restaurant so that consumers are usually disappointed if the service in serving food is served slowly. Keywords: Marketing strategy, and SWOT analysis.
Utilization of E-Catalog to Increase Sales of Sand and Stone Materials for Road Paving Contractors: A Case Study of PT. Pioneer Silalahi, Flora; Ekawulandari, Sri; Surbakti, Ristina br
Journal Boas : Business, Economics, Accounting And Management Vol. 3 No. 02 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v3i02.363

Abstract

This study aims to analyze the effectiveness of utilizing E-Catalog in increasing the sales of sand and stone material suppliers at PT. Pioneer, a road paving contractor. Alongside digital transformation in procurement processes, the use of E-Catalog has become increasingly effective in promoting efficiency and transparency. This research employs a qualitative method with a case study approach on a material supplier engaged with PT. Pioneer through the E-Catalog platform. The findings reveal that the implementation of E-Catalog significantly facilitates the material search and ordering process, reducing time and administrative costs. For suppliers, E-Catalog expands market reach and accelerates the sales cycle. The sales increase is not only due to ease of access but also from trust built through transparent and accountable procurement processes.
The Influence of Product Packaging on Consumer Purchase Intention of Salwa’s Egg Snack Maulidina; Azzahra, Nabila; Silalahi, Flora
Journal Boas : Business, Economics, Accounting And Management Vol. 3 No. 02 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v3i02.367

Abstract

This study aims to analyze the influence of product packaging on consumer purchase intention of Salwa’s egg snack, a traditional product sold in Medan, Indonesia. Packaging plays a crucial role in capturing customer attention and building brand perception. This research uses a quantitative method by distributing questionnaires to 31 respondents who have purchased the snack more than once. The results show that attractive and informative packaging significantly impacts purchase intention. The t-test result (t = 8.991 > t-table 2.048) confirms a positive and significant relationship. The regression equation Y = 12.205 + 1.025X further indicates that packaging improvements lead to increased interest. Findings suggest that enhancing visual design and adding product information such as nutrition facts and expiry date can strengthen consumer trust and increase repeat purchases.
ANALYSIS OF THE INFLUENCE OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT. CAHAYA ALAM SEJATI Nainggolan, Renti; Silalahi, Flora; Surbakti, Eka Wulandari
Journal Boas : Business, Economics, Accounting And Management Vol. 3 No. 02 (2025): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/boas.v3i02.368

Abstract

This study aims to analyze the influence of the work environment on employee performance at PT. Cahaya Alam Sejati, a packaging company based in Medan, Indonesia. A quantitative approach was employed using a survey method, with data collected from 108 permanent employees through a structured questionnaire distributed via Google Form. The work environment variable encompasses physical aspects (lighting, noise, room temperature), social aspects (relationships with colleagues and supervisors), and psychological aspects (stress and work pressure). Data were analyzed using simple linear regression with SPSS software. The results indicate a significant positive effect of the work environment on employee performance, with a significance value (Sig.) of 0.000 < 0.05 and a t-value of 6.395. The coefficient of determination (R²) is 0.278, indicating that 27.8% of the variation in employee performance can be explained by the work environment, while the remaining 72.2% is influenced by other factors such as motivation, leadership, and compensation. These findings underscore the importance of a supportive and conducive work environment in enhancing employee productivity and job satisfaction. It is recommended that management continue to improve both physical and psychosocial working conditions to foster better performance outcomes.
Briket Inovatif Dari Ampas Kopi Dan Strategi Penjualan Digital Untuk Mendorong Green Economy Yang Berkelanjutan Silalahi, Flora; Panjaitan, Dodi Syahputra
Bis-a Vol. 13 No. 01 (2024): BIS-A
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55445/bis-a.v13i01.57

Abstract

Peningkatan konsumsi kopi di Indonesia berdampak pada tingginya limbah ampas kopi yang belum dimanfaatkan secara optimal. Penelitian ini mengkaji potensi ampas kopi sebagai bahan baku briket ramah lingkungan dan strategi digitalisasi dalam pemasaran produk tersebut. Dengan pendekatan ekonomi sirkular dan pemasaran digital, inovasi ini berpotensi mendorong pengurangan limbah organik, penyediaan energi alternatif, serta pertumbuhan ekonomi hijau secara berkelanjutan. Hasil kajian menunjukkan bahwa briket ampas kopi memiliki nilai efisiensi energi yang tinggi, dan digitalisasi mampu memperluas pasar serta mempercepat adopsi produk ramah lingkungan di masyarakat.
THE INFLUENCE OF WORK STRESS ON EMPLOYEE PERFORMANCE AT PT. BANK MANDIRI (PERSERO) TBK. REGION I NORTH SUMATERA RETAIL FUNDING UNIT Rachmawati, Yeni; Silalahi, Flora; Amika, Mimi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Work stress is a feeling of anxiety, tension, or pressure that employees experience while working. Work stress can be caused by various factors, such as a heavy workload, an unfavorable work environment, or conflicts with coworkers. Excessive work stress can interfere with a person's ability to adapt to the work environment, so it can cause a decrease in employee performance. Employee performance is the result of work achieved by employees in a certain period. Employee performance can be measured by various indicators, such as work productivity, work quality, and job satisfaction. This study aims to determine whether work stress affects the performance of employees of PT Bank Mandiri (Persero) Tbk. Region I Sumatra Retail Funding Unit. This research uses quantitative methods by distributing questionnaires to 36 employees of PT. Bank Mandiri (Persero) Tbk. Region I Sumatra Retail Funding Unit. The results showed that work stress affects the performance of employees of PT Bank Mandiri (Persero) Tbk. Region I Sumatra Retail Funding Unit. The effect of job stress on employee performance is 59.1%, while 40.9% is influenced by other variables not examined. The conclusion of this study shows that job stress can be a factor that reduces employee performance. Therefore, it is important for companies to manage employee work stress in order to improve employee performance.
OPTIMIZATION OF TIKTOK LIVE SHOPPING TO ENHANCE BUSINESS SUSTAINABILITY AND SCALABILITY AMONG VOCATIONAL YOUNG ENTREPRENEURS Wulandari, Sri Eka; Silalahi, Flora; Siagian, Melita
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4406

Abstract

Abstrak: Studi ini bertujuan untuk menganalisis potensi, tantangan, dan strategi optimasi TikTok Live Shopping dalam meningkatkan keberlanjutan dan skalabilitas bisnis wirausaha muda vokasional. Digitalisasi menawarkan peluang besar bagi UKM dan siswa vokasional untuk memasarkan produk mereka secara real-time dan interaktif. Namun, keterbatasan literasi digital dan akses pelatihan tetap menjadi tantangan utama. Dengan menggunakan pendekatan metode campuran, data dikumpulkan melalui survei dengan 50 responden dan wawancara mendalam dengan wirausahawan muda. Temuan menunjukkan bahwa 74% responden adalah siswa vokasional, 58% telah menggunakan TikTok Live Shopping, dan 70% setuju bahwa platform tersebut efektif meningkatkan interaksi pelanggan. Hasil uji-t menunjukkan bahwa kemampuan untuk memulai Live Shopping, eksplorasi tren, dan keterbukaan pembelajaran signifikan (p < 0,05), sementara akses pelatihan tetap netral. Studi ini menyimpulkan bahwa mengoptimalkan TikTok Live Shopping dapat memperluas jangkauan pasar dan memperkuat keberlanjutan bisnis ketika didukung oleh program literasi digital dan strategi branding yang efektif. Kata Kunci: Belanja Langsung TikTok; Pemasaran Digital; Wirausaha Muda; UKM; Keberlanjutan Bisnis Abstract:This study aims to analyze the potential, challenges, and optimization strategies of TikTok Live Shopping in enhancing the sustainability and scalability of vocational young entrepreneurs’ businesses. Digitalization offers vast opportunities for SMEs and vocational students to market their products in real-time and interactively. However, limited digital literacy and training access remain major challenges. Using a mixed-method approach, data were collected through surveys with 50 respondents and in-depth interviews with young entrepreneurs. Findings show that 74% of respondents were vocational students, 58% had used TikTok Live Shopping, and 70% agreed that the platform effectively increases customer interaction. T-test results indicate that the ability to start Live Shopping, trend exploration, and learning openness were significant (p < 0.05), while training access remained neutral. The study concludes that optimizing TikTok Live Shopping can expand market reach and strengthen business sustainability when supported by digital literacy programs and effective branding strategies. Keywords: TikTok Live Shopping; Digital Marketing; Young Entrepreneurs; SMEs; Business Sustainability
Co-Authors Amika, Mimi Azzahra, Nabila Ekawulandari, Sri Fahmi Sulaiman Iswandi Idris Maulidina Maulidina Nainggolan, Renti Nirina Panjaitan, Dodi Syahputra Siagian, Melita Surbakti, Eka Wulandari Surbakti, Ristina br Wulandari, Sri Eka Yeni Rachmawati Yura, Annisya