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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis SmartComp
Emyrasari, Kiki
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences Other

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The Influence Of Perceived Value, Brand Communication, And Brand Image On Consumer Trust In The Honda Brand Maghfiroh, Jani Putri; Hapsari, Vega; Anugraheni, Vivid; Emyrasari, Kiki; Mursid, Ali
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.588

Abstract

This study aims to analyze the influence of perceived value and brand communication on brand trust, with brand image serving as a mediating variable in the context of the Honda brand. Using a quantitative approach, data were collected from 200 respondents who are consumers of Honda products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value has a positive and significant effect on brand trust, as well as a positive and significant effect on Honda’s brand image. Moreover, brand image mediates the relationship between perceived value and brand trust. In addition, brand communication is found to have a positive and significant effect on both brand image and brand trust. The study also confirms that brand image has a positive and significant effect on brand trust and plays a mediating role in the relationship between brand communication and brand trust. These findings underscore the strategic importance of building strong brand image as a bridge between value perception,communication efforts, and consumer trust in the Honda brand.
Evaluasi Usability Website E-Katalog Lokal Lkpp dengan Menggunakan Metode Usability Testing Emyrasari, Kiki; Hendradi, Purwono; Nugroho, Setiya
Smart Comp :Jurnalnya Orang Pintar Komputer Vol 12, No 3 (2023): Smart Comp: Jurnalnya Orang Pintar Komputer
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/smartcomp.v12i3.5223

Abstract

Salah satu metode pengadaan barang/jasa pada pemerintah adalah menggunakan e-purchasing. E-purchasing dapat dilaksanakan dengan aplikasi marketplace yang dibuat oleh Lembaga Kebijakan Pengadaan Pemerintah (LKPP). Pada Tahun 2022, Pemerintah Kabupaten Temanggung melalui Bagian Pengadaan Barang/Jasa menghimbau kepada 103 Perangkat Daerah untuk berbelanja barang/jasa menggunakan e-katalog LKPP. Karena hal tersebut, tujuan dari penelitian ini adalah mengevaluasi usability website e-katalog LKPP dengan metode usability testing. Metode yang digunakan adalah metode campuran yaitu metode kualitatif dan kuantitatif. Lokasi penelitian di Kabupaten Temanggung pada bulan April tahun 2023. Populasi pada penelitian ini sebanyak 27 orang. Sampel yang digunakan menggunakan total sampling sehingga terdapat 27 responden. Instrumen yang digunakan adalah angket dan wawancara. Hasil yang didapatkan secara analisis deskripsi secara kuantitatif adalah penggunaan e-katalog masih tergolong sedang. Namun pada hasil kualitatif masih banyak pengguna baik pembeli maupun penjual masih mengeluhkan aplikasi yang kurang user friendly
Co-Authors Ali Mursid Anugraheni, Vivid Hapsari, Vega Maghfiroh, Jani Putri Purwono Hendradi Setiya Nugroho