Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Arifianto, Abimanyu Pratama
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAAN PELANGGAN MOTOR LISTRIK DI DKI JAKARTA Arifianto, Abimanyu Pratama; Suhud, Usep; Krissanya, Nofriska
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1280

Abstract

Absrtact : This research aims to analyze the influence of brand image, price perception, and perceived value on purchase decision and customer satisfaction for electric motorcycles in Jakarta. The background of this study is based on the increasing air pollution in urban areas, most of which is caused by emissions from fossil-fueled vehicles. Electric motorcycles have emerged as an environmentally friendly and efficient alternative mode of transportation. This study applies a quantitative approach by distributing questionnaires to users of Smoot electric motorcycles in Jakarta. The collected data were analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS software to test the relationships among variables. The results indicate that brand image has a positive and significant effect on both purchase decision and customer satisfaction. Price perception is also proven to significantly influence purchase decision and customer satisfaction. Furthermore, perceived value plays an important role in enhancing purchase decisions and customer satisfaction levels. These findings are expected to provide practical insights for electric motorcycle manufacturers to design more effective marketing strategies and serve as a reference for policymakers to accelerate the adoption of environmentally friendly vehicles. This study also contributes to the academic literature on sustainable automotive marketing and consumer behavior. Keywords: brand image, price perception, perceived value, purchase decision, customer satisfaction, electric motorcycle.
Co-Authors Krissanya, Nofriska Usep Suhud