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EVALUASI IMPLEMENTASI MANAJEMEN KUALITAS TOTAL (TQM) DI PT. BANK PENGKREDITAN RAKYAT Putra, Andi Pranata; Krissanya, Nofriska
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 04 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.501

Abstract

Alasan penelitian ini adalah karena kondisi persaingan di industri perkreditan dan keuangan cukup ketat, dimana para manajer dituntut untuk memiliki sistem manajemen yang sangat baik untuk membimbing mereka dalam meningkatkan kinerja karyawannya Tujuan penelitian ini adalah menganalisis penerapan TQM di BPR dan dampak TQM terhadap peningkatan kinerja karyawan di PT. BPR. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan wawancara terhadap informan antara lain manajer dan karyawan. Hasil penelitian dapat dirangkum sebagai berikut. (1) Penerapan TQM di PT.Bank Perkreditan Rakyat dibangun atas lima elemen utama: Komitmen terhadap Kualitas, Fokus pada Pelanggan, Kolaborasi Tim, Kemandirian, Keterlibatan Kerja, dan Pemberdayaan Karyawan. (2) Hambatan Volkskredit bank dalam menerapkan TQM di PT disebabkan oleh perbedaan sikap dan cara berpikir. (3) kualitas, kuantitas, ketepatan waktu, dan efektivitas pegawai PT; Manajemen keuangan oleh Bank Pengkreditan Rakyat
Trust, Value, Price Fairness: Boosting Loyalty in Eco Hair Care Dinanti, Altisya Putri; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.275

Abstract

The purpose of this research is to determine the influence of trust, perceived value, perceived price fairness, and customer satisfaction on customer loyalty to environmentally friendly hair care products. The research method uses a quantitative research design by distributing questionnaires. A total of 254 respondents were sampled using purposive sampling technique. The research objects in this study were respondents aged 18-60 years in DKI Jakarta and had purchased environmentally friendly hair care products at least three times in the last year. This research uses SPSS version 26 software and SEM (Structural Equation Model) from AMOS software to analyze and process research data. The research results show that: first, trust, perceived value, and perceived price fairness have a positive and significant effect on customer satisfaction. Second, trust, perceived value, and customer satisfaction have a positive and significant effect on customer loyalty. Third, perceived price fairness has no influence on customer loyalty.
IDENTIFYING IMPULSE BUYING BEHAVIOR AMONG STUDENTS: THE ROLE OF FINANCIAL ATTITUDE AND LIFESTYLE Safina, Putri Della; Widyastuti, Umi; Krissanya, Nofriska
Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Vol. 5 No. 2 (2024): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
Publisher : Faculty of Economics and Business, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jpepa.0502.15

Abstract

This study tries to see how financial attitudes can affect impulse purchases, lifestyle can affect impulse purchases, financial attitudes can affect lifestyle, and financial attitudes affect impulse purchases through lifestyle among students in the Greater Jakarta area. This study uses a survey method. Data collection using sampling techniques using non-probability techniques. Sampling of 200 respondents from the Greater Jakarta area who have made impulse purchases. Including respondents who make purchases without prior planning and buy goods only on a whim. This study uses SEM-PLS (Structural Equation Modeling Partial Least Square) with SmartPLS 4.0 software. This study proves that: (1) Financial Attitudes affect Impulse Buying, (2) Financial Attitudes affect lifestyle, (3) Lifestyle affects Impulse Buying, and (4) Financial Attitudes affect Impulse Buying through lifestyle.
Memorable Tourism Experience Moments and Lasting Pride: The Impact of Hiking Experiences on Revisit Intentions Berutu, Meta Bara; Sari, Dewi Agustin Pratama; Febrilia, Ika; Krissanya, Nofriska; Ahmad, Siti Noor Bayaah; Cindy, Vera Deyana
Journal of Business and Behavioural Entrepreneurship Vol. 8 No. 2 (2024): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.008.2.10

Abstract

What makes hikers feel satisfied and want to return? This research identifies factors that contribute to a memorable hiking experience, focusing on the role of emotions such as pride and intention to repeat visits to outdoor activities. The use of these variables addresses a research gap about limitation to use pride variable that is rarely used even though they have a significant effect on tourism activities. This research aims to study how the unique tourism experience, pride, and overall hiking enjoyment correlate. Data collection in this research was 142 respondents throughout Indonesia who had done hiking. Data is processed using PLS-SEM, which can overcome the minimal number of respondents. The results of this research state that pride has a significant influence on MTE, as well as the relationship between pride and revisit intention. However, it differs from the relationship between MTE and revisit intention, which has an insignificant effect. This research recommends that emotion is a big attraction that can influence tourists’ future choices. Therefore, to create opportunities for valuable experiences, stakeholders invest in infrastructure and establish an image built to know the hiker profile and customize individual experiences.
FROM KNOWLEDGE TO ACTION: EMPOWERING INDONESIAN MIGRANT WORKERS THROUGH FINANCIAL LITERACY Krissanya, Nofriska; Mahfirah, Titis Fatarina; Handaru, Agung Wahyu; Zakaria, Adam; Ahmad, Gatot Nazir; Anggraini, Ratna; Kurniaty, Kurniaty; Amirah, Aisyah
International Journal of Engagement and Empowerment (IJE2) Vol. 4 No. 3 (2024): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v4i3.162

Abstract

This article presents a community service initiative aimed at enhancing the financial literacy and entrepreneurial skills of Indonesian migrant workers in Malaysia, contributing to the Sustainable Development Goals (SDGs) of No Poverty (SDG 1) and Quality Education (SDG 4). Migrant workers often face significant barriers, including limited financial literacy and access to entrepreneurial opportunities, which hinder their socioeconomic advancement. The initiative, executed through a webinar titled "Unlocking Success: Financial Literacy & Entrepreneurial Empowerment", provided essential knowledge on personal financial management, entrepreneurial opportunities, and personal branding. The webinar featured expert speakers from Universiti Teknologi Mara Malaysia and Universitas Negeri Jakarta (UNJ). The event's success was reflected in positive participant feedback, although suggestions for future improvements included extended speaker interaction, language support, and alternative scheduling. The initiative underscores the importance of targeted interventions to empower migrant workers, enabling them to overcome socioeconomic challenges and contribute to sustainable development
Evaluation of Consumer Purchase Decisions at Cafe on the Wheels: What is the Role of Social Media Marketing, Brand Image, and Product Quality? Fuadiyah, Alda; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.589

Abstract

The purpose of this study was to determine the effect of social media marketing, brand image, product quality on purchase intention and purchase decision for consumers of café on the wheels Jago Coffee. The research method uses Quantitative with a survey approach. The sampling technique in this study used purposive sampling sampling with criteria. The criteria used are, have bought Jago Coffee at least once in the last 4 months, live in Jakarta City, know the existence of Instagram social media from Jago Coffee (@Jagoid) and have seen the content. The sample in this study were 303 respondents. The data analysis technique uses Structural Equation Modeling (SEM) through AMOS 23 software and SPSS version 25 to analyze and manage research data. The results of this study indicate that: first, social media marketing, brand image, product quality have a positive and significant effect on purchase intention. Second, social media marketing, brand image, product quality, and purchase intention have a positive and significant effect on purchase decisions.
The Role of E-Wom, Brand Image, Brand Experience, and Brand Trust in Shaping Repurchase Intention on Healthy Instant Noodle Products Puteri, Amanda Safira; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.598

Abstract

This study aims to determine the effect of electronic word of mouth, brand image¸ brand experience, and brand trust on repurchase intention on healthy instant noodle products. The research method used in this research is quantitative method by distributing questionnaires. Sampling using purposive sampling technique by obtaining 341 respondents as samples. The population in this study are consumers of healthy instant noodle products who live in the DKI Jakarta area and have consumed at least one healthy instant noodle product in the last six months. This research was processed using SPSS version 26.0 software and SEM (Structural Equation Model) through AMOS to analyze and generate data from this study. The results of this study indicate that: First, electronic word of mouth, brand image¸ brand experience have a positive and significant influence on brand trust. Second, electronic word of mouth, brand image¸ brand experience, and brand trust have a positive and significant influence on repurchase intention.
Moral compass or peer influence? examining the drivers of academic honesty in higher education Usman, Zaiton; Phang, Ing Grace; Jamil, Izaan Aryan Abdul; Krissanya, Nofriska; Mahfirah , Titis Fatarina
Global Advances in Business Studies Vol. 4 No. 1 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Academic dishonesty continues to be a pressing issue in higher education, with ethical responsibility and social pressure playing key roles in shaping students' commitment to academic integrity. This study explores the influence of these factors on academic honesty among university students, utilizing partial least squares structural equation modeling (PLS-SEM) to analyze survey responses. Data were collected from 750 university students, with 95% of the responses deemed usable for analysis. The findings reveal that ethical responsibility serves as the strongest determinant of academic honesty, underscoring the pivotal role of intrinsic moral responsibility in ethical decision-making. In contrast, social pressure has a weaker yet statistically significant impact, suggesting that while peer influence affects students' ethical choices, it does not overshadow personal moral convictions. These results align with Rest’s four-component model of moral behavior and social learning theory, reaffirming the combined influence of internal values and external factors on ethical conduct. The study underscores the importance of ethics education, faculty role modelling, and institutional policies in fostering a culture of academic integrity within universities. While positive peer influence can reinforce ethical behavior, interventions should primarily focus on strengthening students’ internal moral responsibility.
Pengaruh Kepercayaan Merek, Persepsi Kualitas, dan Promosi Terhadap Keptusan Pembelian Serta Dampaknya Pada Kepuasan Konsumen di Kalangan Gen-Z (Studi Pada Digital Out of Home Advertising Mobile Led) Dhafin Syah, Muhammad; Usman, Osly; Krissanya, Nofriska
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2b (2024): Special Edition Juli
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2b.2885

Abstract

This research aims to gain new knowledge and analyze the influence of brand trust, perceived quality, and promotions on purchase intention and its impact on costumer satisfaction on digital out of home advertising among Gen Z with a study mobile led. This type of research is quantitative research using a survey method via questionnaires distributed online, with the population used being Gen Z who live in DKI Jakarta. The sampling technique used in this research was a purposive sampling technique with a sample size of 200 respondents. The analysis technique used to process the collected data is validity and reliability testing, using SmartPLS software and hypothesis testing using Structural Equation Modeling (SEM) with SmartPLS software.
Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Ofifah, Tasya Rizki Nur; Rivai P, Agung Kresnamurti; Krissanya, Nofriska
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.