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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Social Commerce
Harahap, Nonita Fitriani
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Role of Influencers in Enhancing Public Understanding of Sharia Insurance in Indonesia Harahap, Nonita Fitriani; Yusrizal, Yusrizal; Daulay, Aqwa Naser
Journal of Social Commerce Vol. 5 No. 3 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i3.173

Abstract

This study investigates how public understanding of Sharia Insurance takes form within the lived rhythms of social media, where influence no longer travels through official channels but through the voices of individuals who hold attention, trust, and cultural fluency. In Indonesia, where formal Islamic finance education often falls short of reaching everyday audiences, TikTok influencers have emerged as unexpected educators. This research follows two such figures and explores how their content reshapes not only what their followers know but how they come to know it. Drawing from a qualitative phenomenological approach, the study examines shifts in comprehension among followers exposed to their content. The data reveal a significant increase in understanding, yet the clarity that followed did not translate into action. None of the informants took steps to inquire further or adopt the insurance products they now understood. What emerged instead was a gap between recognition and response, between the ability to grasp meaning and the capacity to move forward. The findings suggest that while influencers play a powerful role in building comprehension, their impact remains suspended when institutional pathways are unclear or absent.
EVALUASI PROSES PENGAJUAN LAYANAN KLAIM PESERTA MELALUI TEKNOLOGI KANTOR CABANG TASPEN MEDAN Harahap, Nonita Fitriani; Daulay, Ahmad Riadi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.36486

Abstract

Penelitian ini bertujuan untuk mengevaluasi proses pengajuan layanan klaim peserta melalui teknologi di Kantor Cabang Taspen Medan. Taspen sebagai perusahaan yang bergerak dalam layanan jaminan sosial dan pensiun bagi Pegawai Negeri Sipil (PNS) dan TNI/POLRI menghadapi tantangan dalam mengoptimalkan penggunaan teknologi untuk mempermudah klaim peserta. Evaluasi dilakukan dengan menganalisis efektivitas, efisiensi, dan kemudahan proses pengajuan klaim menggunakan sistem berbasis teknologi. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa meskipun penggunaan teknologi dapat mempercepat proses pengajuan klaim, masih terdapat kendala dalam hal pemahaman peserta terhadap sistem yang digunakan serta infrastruktur teknologi yang belum sepenuhnya memadai. Oleh karena itu, diperlukan peningkatan sosialisasi dan perbaikan infrastruktur teknologi untuk meningkatkan kualitas pelayanan klaim di Kantor Cabang Taspen Medan.
Co-Authors Aqwa Naser Daulay Daulay, Ahmad Riadi Yusrizal Yusrizal