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All Journal International Journal of Science and Society (IJSOC)
Arifda, Jannatinnai’mah
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Materials Science & Nanotechnology Social Sciences

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Tourism Marketing Communication Strategy to Increase Tourist Interest in Visiting Pananjung Nature Tourism Park, Pangandaran Arifda, Jannatinnai’mah; Nugraha, Awaludin; Rizal, Edwin
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1479

Abstract

Marketing communication strategies are a factor that greatly influences the number of visitors to tourist attractions because they are designed to influence the public to become aware, interested, ultimately visit, and even return for tourists who have already visited. This study aims to identify and formulate tourism marketing strategies at Pananjung Nature Park, Pangandaran. The research method used is descriptive with a qualitative research type and secondary data, particularly from previous literature reviews. The data obtained are explained qualitatively in the form of a detailed and systematic analysis. The research results show that the Pangandaran Regency Youth, Sports, and Tourism Office has implemented integrated tourism marketing communication to promote Pananjung Nature Tourism Park. However, several aspects such as promotion, community-based tourism development, and media are still not optimal. Further development, evaluation, and monitoring are needed in these areas. One aspect that needs to be developed in the long term is the creation of a regional tourism destination brand to enhance the appeal of tourist visits.
Co-Authors Awaludin Nugraha Edwin Rizal