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All Journal PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Indonesia
Bulandari, Jihan Sartika
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Humanities Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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DESAIN SISTEM INFORMASI AKUNTANSI PADA SIKLUS PRODUKSI DI CAFE “PERCAYA KOPI” KOTA AMBON Rieuwpassa, Ester Debora; Saleh, Ingrit; Ode, Muthia Rizkianti; Bulandari, Jihan Sartika; Kunu, Nadya Astrid; Masi, Abdul Malik; Tanate, Prisela; Rumalean, Sakina; Wance, Vivin; Rumalean, Jumila
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 04 (2025): JULI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Desain Sistem Infromasi usaha adalah aspek yang sangat krusial dalam hal operasional usaha. Namum terkadang beberapa usaha kecil maupun menengah belum mampu mendesain sistemnya secara mandiri. Oleh karena itu, pengabdian kepada masyarakat ini bertujuan untuk membantu Cafe Percaya Kopi dalam mendesain sistem informasi dengan menggunakan metode service learning. Metode service learning merupakan metode yang menggabungkan kegiatan akademik dan pelayanan nyata kepada masyarakat. Prosesnya meliputi observasi, wawancara, dan perancangan Sistem Informasi Akuntansi Siklus Produksi dengan menggunakan aplikasi Microsoft Office Visio. Hasil pengabdian ini adalah berupa Data Flow Diagram dan Flowchart yang diberikan kepada usaha dengan tujuan untuk mempermudah pemilik Cafe Percaya Kopi dan karyawannya untuk mengerti alur siklus produksi serta mendeteksi ancaman dan kecurangan yang dapat terjadi. Hasil desain ini juga menunjukan bahwa sistem yang baik sangat diperlukan untuk membantu usaha dalam meningkatkan efektivitas operasionalnya. Hal ini dapat mendukung keberlanjutan dan juga pengembangan sebuah tempat usaha.
STRATEGI PEMASARAN DIGITAL DAN UMKM DAN KAITANNYA DENGAN PENGANGGARAN BIAYA PROMOSI: STUDI KASUS PADA “FLOTA COFFE Atarwaman, Rita J D; Bulandari, Jihan Sartika; Mahu, Sundusin; Mbulex, Marsyah; Sangadji, Alvira Aprilyana
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.970

Abstract

  This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
STRATEGI PEMASARAN DIGITAL DAN UMKM DAN KAITANNYA DENGAN PENGANGGARAN BIAYA PROMOSI: STUDI KASUS PADA “FLOTA COFFE Rita J D Atarwaman; Bulandari, Jihan Sartika; Mahu, Sundusin; mbulex, Marsyah; sangadji, Alvira aprilyana; Maitimu, Wihel; Supit, Chesya; sipahelut, Paunelin florensia; lawalata, , Marcellino; Resley, Helita; limasana, Orlando; da Costa, Michel angelo; Pelupessy, Arleston
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.974

Abstract

This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Co-Authors Atarwaman, Rita J D da Costa, Michel angelo Kunu, Nadya Astrid lawalata, , Marcellino limasana, Orlando Mahu, Sundusin Maitimu, Wihel Masi, Abdul Malik Mbulex, Marsyah Ode, Muthia Rizkianti Pelupessy, Arleston Resley, Helita Rieuwpassa, Ester Debora Rita J D Atarwaman Rumalean, Jumila Rumalean, Sakina Saleh, Ingrit Sangadji, Alvira Aprilyana sipahelut, Paunelin florensia Supit, Chesya Tanate, Prisela Wance, Vivin