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All Journal Melayu Arts and Performance Journal VCode
Akbar, Rizka Lovani
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Arts Humanities Languange, Linguistic, Communication & Media Other

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PERANCANGAN MEDIA PROMOSI KOMUNITAS SENI KUFLET PADANG PANJANG Akbar, Rizka Lovani; Sudiani, Yoni; Rahman, Fadlul
VCoDe : Visual Communication Design Journal Volume 4, Nomor 2, Juni 2025
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v4i2.5378

Abstract

The Kuflet Art Community is an art community focused on literature and theater, offering a platform for artists to express their creativity as part of a group with shared interests. An effective promotional media concept is necessary to address the challenges in reaching a wider audience and strengthening the community's image, which is highly dedicated to literacy. The target audience for this design includes artists, art practitioners, and anyone involved in the arts in Padang Panjang City. The methods used in designing the promotional media include data collection through observation, interviews, and questionnaires to understand the needs and characteristics of the community. The design process is carried out by applying design and animation principles relevant to the identity of the Kuflet Art Community. The promotional media is designed to provide information about the community's programs, achievements, and relationships in an engaging and communicative manner. The design results include promotional media capable of convincing and inviting the target audience to join the Kuflet Art Community and increasing public awareness of the community's existence. The media mix produced includes videos, posters, flyers, brochures, x-banners, stamps, business cards, lanyards, and various merchandise. This design is expected to be the first step in a broader sustainable promotional strategy.
PERANCANGAN MEDIA PROMOSI KOMUNITAS SENI KUFLET PADANG PANJANG Akbar, Rizka Lovani; Sudiani, Yoni; Rahman, Fadlul; Juned, Sulaiman
Melayu Arts and Performance Journal Vol 8, No 1 (2025): Melayu Arts and Performance Journal
Publisher : Pascasarjana Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/mapj.v8i1.5455

Abstract

The Kuflet Art Community is an art community focused onliterature and theater, offering a platform for artists toexpress their creativity as part of a group with sharedinterests. An effective promotional media concept isnecessary to address the challenges in reaching a wideraudience and strengthening the community's image, which ishighly dedicated to literacy. The target audience for thisdesign includes artists, art practitioners, and anyoneinvolved in the arts in Padang Panjang City. The methodsused in designing the promotional media include data collection through observation, interviews, andquestionnaires to understand the needs and characteristicsof the community. The design process is carried out byapplying design and animation principles relevant to theidentity of the Kuflet Art Community. The promotionalmedia is designed to provide information about thecommunity's programs, achievements, and relationships in an engaging and communicative manner. The design resultsinclude promotional media capable of convincing andinviting the target audience to join the Kuflet Art Communityand increasing public awareness of the community'sexistence. The media mix produced includes videos, posters, flyers, brochures, x-banners, stamps, business cards, lanyards, and various merchandise. This design is expectedto be the first step in a broader sustainable promotionalstrategy.
Co-Authors Rahman, Fadlul sudiani, yoni Sulaiman Juned