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All Journal Primanomics : Jurnal Ekonomi & Bisnis Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Nomico
Maharani, Leonita
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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A Study On Service Quality And Customer Satisfaction To Enhance Loyalty At PT Bpr Syariah Harta Insan Karimah Furqon, Muhammad; Marlina, Marlina; Suharti, Lilis; Maharani, Leonita; Komala, Siti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3983

Abstract

This research was conducted to measure the influence of service quality and customer satisfaction on enhancing customer loyalty at PT BPR Syariah Harta Insan Karimah. In this study, service quality and customer satisfaction serve as independent variables, while customer loyalty is the dependent variable. A quantitative research method was applied, utilizing purposive sampling to select 100 respondents who met specific criteria relevant to the study's objectives. Data collection was carried out through structured questionnaires based on established indicators for each variable. To analyze the data, multiple linear regression analysis was used to evaluate both the simultaneous and partial effects of the independent variables on customer loyalty. The results reveal that service quality and customer satisfaction together have a positive and significant effect on customer loyalty, suggesting that a combination of excellent service and high customer satisfaction contributes to strengthening customer relationships. However, when examined individually, only service quality was found to have a significant and positive impact on customer loyalty, while customer satisfaction did not show a significant influence. This implies that while satisfaction is important, the quality of service plays a more dominant role in fostering loyalty among customers. The findings underscore the strategic importance of consistently delivering high service quality to build long-term customer relationships and sustain competitive advantage in the banking sector.
Penguatan Strategi Perencanaan Bisnis Ikan Bakar Villa Putih, Telaga Bogo, Kuningan Maharani, Leonita
Darma Abdi Karya Vol. 2 No. 1 (2023): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v2i1.1418

Abstract

Bisnis rumah makan berkembang cukup pesat di daerah pesawahan, kuningan. Hal ini dikarenakan. Terus bermunculannya tempat wisata baru di daerah tersebut, rumah makan Ikan Bakar Villa Putih adalah salah satunya. Banyaknya kompetitor membuat pemilik harus benar-benar menyusun perencanaan bisnis yang efektif agar bisa bertahan dan berkembang, terlebih rumah makan ini baru dibuka sekitar satu tahun lalu. Kegiatan pengabdian masyarakat ini telah memberikan gambaran materi dan pemahaman akan strategi perencanaan bisnis, khususnya personal branding dan memaksimalkan digital marketing. Melalui pembuatan logo diharapkan brand rumah makan ini memiliki ciri khas yang mudah diingat oleh pengunjung yang sudah dan akan datang ke tempat ini. Pemberian logo ini pun dapat diaplikasikan dalam pemasangan plang jalan sebagai tanda memasuki area rumah makan, mengingat rumah makan ini berlokasi di area masuk gang dan bukan jalan umum. Oleh karena rumah makan ini juga menerima pesanan catering berupa nasi box, logo brand yang sudah dibuat juga dapat dipasangkan dalam packaging. Selain personal branding, materi digital marketing pun turut menjadi bagian dalam pemberian materi strategi penguatan perencanaan bisnis rumah makan ini, salah satunya melalui media sosial dan atau memaksimalkan penggunaan Google Maps yang menjadi bagian produk dari kegiatan pengabdian ini. Dengan demikian, kegiatan pengabdian ini diharapkan dapat membantu memberikan penguatan dalam merencanakan strategi bisnis rumah makan Ikan Bakar Villa Putih sehingga bisnis tumbuh dan berkembang dengan lancar serta menghasilkan profitabilitas sesuai harapan.
Digital Consumer Literacy as a Determinant of Trust in Digital Economic Transactions Maharani, Leonita; Undartik, Sri; Aziz, Muhandis Difa'iy
Nomico Vol. 3 No. 1 (2026): Nomico-February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/1v8eb315

Abstract

  This study examines the role of digital consumer literacy as a determinant of trust in digital economic transactions within the Indonesian context. The rapid expansion of the digital economy has increased reliance on online platforms, yet concerns regarding security, fraud, and data privacy continue to challenge consumer trust. Digital literacy is conceptualized as a cognitive and protective capability that enables consumers to evaluate information, understand digital risks, and engage safely in online transactions. This research employs a quantitative explanatory design using survey data collected from consumers who have conducted digital transactions in the past six months. Data were analyzed using Structural Equation Modeling (SEM) to assess the validity of constructs and to test the structural relationship between digital consumer literacy and trust. The findings indicate that digital consumer literacy has a positive and statistically significant effect on trust in digital economic transactions, with moderate explanatory power. Consumers with higher levels of digital literacy demonstrate stronger perceptions of platform integrity, security, and reliability. The discussion highlights that digital literacy reduces perceived risk and enhances confidence in digital systems. In conclusion, digital consumer literacy significantly contributes to the formation of trust and should be strengthened through integrated policy and educational strategies to support sustainable digital economic participation.
Co-Authors Aziz, Muhandis Difa'iy Komala, Siti Marlina Marlina Muhammad Furqon Sri Undartik, Sri Suharti, Lilis