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All Journal jurnal niara International Journal Administration, Business & Organization
Nabila Nur Fitriani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Effect of TikTokshop Liveselling on Consumer Buying Interest Nabila Nur Fitriani
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.303

Abstract

The development of digital technology caused developments in the marketing of the industrial world to accelerate, and many companies have started liveselling for their marketing. The purpose of this study was to determine the effect of live selling on buying interest in Bandung State Polytechnic students. The sample used in this study was 100 respondents who are users of the TikTok application and have watched live selling on the TikTok application. This research uses descriptive analysis method, validity test, reliability test, correlation analysis, and simple regression analysis. Data collection used a questionnaire which was distributed via social media to students who use the TikTok application and have watched live selling on it. In this study, the results obtained were 31.1% of the influence of live selling on buying interest. Meanwhile, 68.9% is influenced by other variables not discussed in this study. The results of this study indicate that live selling on TikTok Shop has an influence on consumer buying interest.
Pengaruh Peraturan Pemerintah No 85 Tahun 2021 Terhadap Pendapatan Nelayan Di Kecamatan Mayangan Kota Probolinggo Nabila Nur Fitriani; Siti Marwiyah; Eko Yudianto
Jurnal Niara Vol. 15 No. 3 (2023): Januari
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v15i3.10722

Abstract

Pendapatan nelayan merupakan sumber utama para nelayan untuk mencukupi kebutuhan hidup,namun pada kenyataannya masih cukup banyak nelayan khususnya di daerah kecamatan mayangan Kota Probolinggo belum dapat meningkat hasil dari pendapatan. Besarnya pendapatan akan mampu mendorong para nelayan untuk memenuhi kebutuhan pokok mereka maka kebutuhan-kebutuhan lain seperti peningkatan pengelola permukiman serta sarana dan prasarananya akan ikut mengalami peningkatan. Tujuan dari analisis ini untuk mengetahui pengaruh dari adanya peraturan pemerintah no 85 tahun 2021 tehadap pendapatan nelayan. Peneliti secara langsung untuk melakukan teknik wawancara mendalam dan observasi lapangan.Hasil penelitian ini diurai dalam teori pengaruh sosial Raditya yang menjelaskan acceptence( penerimaan) dan compliance(kepatuhan)
Co-Authors Eko Yudianto Siti Marwiyah