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Peran Sikap Keuangan Dalam Memediasi Pengaruh Fintech Adoption dan Gaya Hidup Terhadap Keputusan Pembayaran Non Tunai E-Wallet Irgie, Rafi; Anwar, Muhadjir
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.971

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fintech adoption dan gaya hidup terhadap Keputusan pembayaran notunai menggunakan e-wallet DANA, dengan sikap keuangan sebagai variabel mediasi pada kalangan Generasi Z di Kota Surabaya. Studi ini menggunakan kerangka Theory Planned Behaviour (TPB). Penelitian ini menggunakan pendekatan kuantitatif dengan melakukan survey ke 100 responden yaitu generasi Z di Kota Surabaya, dengan menggunakan metode purposive sampling. Penelitian ini dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) Versi 4. Hasil penelitian menunjukkan bahwa fintech adoption dan gaya hidup berpengaruh positif dan signifikan terhadap Keputusan pembayaran nontunai e-wallet DANA. Lalu, sikap keuangan terbukti berperan sebagai variabel mediasi yang positif dan signifikan dalam hubungan antara bahwa fintech adoption dan gaya hidup terhadap Keputusan pembayaran nontunai e-wallet DANA. Temuan ini mengindikasikan bahwa sikap keuangan mampu memperkuat pengaruh kedua variabel independen tersebut terhadap Keputusan pembayaran nontunai e-wallet DANA pada kalangan Generasi Z di Kota Surabaya.
Pelatihan Pembuatan dan Pemasaran Digital Briket Limbah Sekam Di Desa Punggul, Sidoarjo Oktafia, Linda; Kinanti, Isnatul Agil; Alisharsa, Muhammad Dafa; Irgie, Rafi; Istiqomah, Aisa Fadhilatul; Budiman, Arief
Abimanyu : Jornal of Community Engagement Vol 5 No 1 (2024): February 2024
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v5n1.p1-8

Abstract

This community service was carried out in RT 05 RW 02 Punggul Village, Gedangan District, Sidoarjo on November 25, 2023 for assistance in processing briquettes from biomass materials to be able to manage rice husk waste into more valuable briquettes and can become business products as well as marketing these briquette products digitally. The method used in the implementation of this activity is the preparation stage of the activity, the implementation of the activity, and the evaluation stage. The training activities for making briquettes from rice husk waste start from making dough, molding, drying, testing briquettes, and also digital marketing training, as well as creating social media accounts. The results of the implementation of this activity show the enthusiasm of Punggul villagers who can make briquettes from rice husk waste and have an understanding of marketing briquettes digitally through Instagram. The community is expected to be able to make briquettes independently by utilizing rice husk waste to become raw material for briquettes, and the community in Punggul Village has the skills to market briquettes by utilizing social media to do digital marketing. Keywords: Training, Briquettes, Husk, Marketing, Instagram