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All Journal Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Abimanyu: Journal of Community Engagement
Kinanti, Isnatul Agil
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Arts Economics, Econometrics & Finance Education Engineering Social Sciences

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Pelatihan Pembuatan dan Pemasaran Digital Briket Limbah Sekam Di Desa Punggul, Sidoarjo Oktafia, Linda; Kinanti, Isnatul Agil; Alisharsa, Muhammad Dafa; Irgie, Rafi; Istiqomah, Aisa Fadhilatul; Budiman, Arief
Abimanyu : Jornal of Community Engagement Vol 5 No 1 (2024): February 2024
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v5n1.p1-8

Abstract

This community service was carried out in RT 05 RW 02 Punggul Village, Gedangan District, Sidoarjo on November 25, 2023 for assistance in processing briquettes from biomass materials to be able to manage rice husk waste into more valuable briquettes and can become business products as well as marketing these briquette products digitally. The method used in the implementation of this activity is the preparation stage of the activity, the implementation of the activity, and the evaluation stage. The training activities for making briquettes from rice husk waste start from making dough, molding, drying, testing briquettes, and also digital marketing training, as well as creating social media accounts. The results of the implementation of this activity show the enthusiasm of Punggul villagers who can make briquettes from rice husk waste and have an understanding of marketing briquettes digitally through Instagram. The community is expected to be able to make briquettes independently by utilizing rice husk waste to become raw material for briquettes, and the community in Punggul Village has the skills to market briquettes by utilizing social media to do digital marketing. Keywords: Training, Briquettes, Husk, Marketing, Instagram
Menghindari Merek: Pengaruh Negative Electronic Word of Mouth (NEWOM) dan Perceived Brand Betrayal pada Produk Serum Azarine Kinanti, Isnatul Agil; Purwanto, Sugeng
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 3 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i3.827

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Negative Electronic Word of Mouth dan Perceived Brand Betrayal terhadap Brand Avoidance pada produk serum Azarine. Metode penelitian yang digunakan adalah metode kuantitatif. Data dikumpulkan dari 110 responden menggunakan kuesioner yang disebarkan secara online menggunakan proposive sampling kepada konsumen serum Azarine. Data kemudian dianalisis menggunakan pendekatan SEM-PLS dilakukan dengan bantuan softwere Smart-PLS. Penelitian menunjukkan hasil bahwa Negative Electronic-Word of Mouth memiliki pengaruh positif dan signifikan terhadap Brand Avoidance dengan koefisien parameter sebesar 0.155 dan nilai signifikansi p-value sebesar 0.010. Hal ini juga berlaku pada variabel Perceived Brand Betrayal yang memiliki pengaruh positif dan signifikan terhadap Brand Avoidance dengan koefisien parameter sebesar 0.721 dan nilai signifikansi p-value sebesar 0.000. Temuan ini mengindikasikan bahwa paparan NEWOM dan perasaan dikhianati oleh merek berpengaruh kuat dalam menciptakan perilaku konsumen untuk menghindari merek.
Co-Authors Alisharsa, Muhammad Dafa Arief Budiman Irgie, Rafi Istiqomah, Aisa Fadhilatul Oktafia, Linda Sugeng Purwanto