Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Science and Environment
Asyiah Siregar, Nurintan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Mathematics Physics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Service Quality, Price, and Marketing Strategy on Consumer Satisfaction at Rezky Car Spare Parts in North Labuhanbatu Ramadhan Sipahutar, Rezky; Asyiah Siregar, Nurintan; Zelibu, Yanto
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.196

Abstract

This study aims to analyze the influence of service quality, price, and marketing strategy on customer satisfaction at Rezky Car Spare Parts in North Labuhanbatu. The background of this study is the importance of understanding the factors that influence customer satisfaction as a basis for increasing loyalty and business competitiveness. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires distributed to consumers, then analyzed using multiple linear regression analysis. The results of the study indicate that partially and simultaneously, service quality, price, and marketing strategy have a positive and significant effect on customer satisfaction. Among the three variables, marketing strategy has the most dominant influence on the level of customer satisfaction. This finding indicates that the company needs to redesign its strategies, run attractive promotions, and improve service quality to achieve optimal customer satisfaction.
Co-Authors Ramadhan Sipahutar, Rezky Zelibu, Yanto