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All Journal YUME : Journal of Management JURNAL ILMIAH ADVOKASI Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Science and Environment Indonesian Research Journal on Education
Zelibu, Yanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Analysis of Digital Marketing Literacy, Product Legality On Purchasing Decisions With Consumer Protection As Mediation For Smes In Labuhanbatu Zelibu, Yanto
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 5, No 1: 2024
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v5i2.6200

Abstract

This research aims to analyze the relationship between digital marketing literacy, product legality on purchasing decisions and connect the mediating role of consumer protection. This research is a quantitative descriptive research, the population in this research is all visitors to the Gelugur Labuhanbatu Market, while the sample used is specifically consumers at the Gelugur Labuhanbatu Market, totaling 150 respondents. Data collection was carried out by distributing questionnaires and direct interviews. Data analysis used in this research uses Structural Eqation Model (SEM) with the help of the SmartPLS application. The results of this research show that digital marketing literacy has a positive and significant effect on purchasing decisions. Furthermore, product legality was also found to have a positive and significant influence on purchasing decisions. Finally, this research found that consumer protection was able to mediate the relationship between digital marketing and purchasing decisions and consumer protection was also able to mediate the relationship between product legality and purchasing decisions. This means that consumers who understand consumer protection will predominantly consider the type of marketing used and consider the legality of the product before making a purchase.
DISPARITY OF JUDGES' DECISIONS REGARDING CRIMINAL OFFENSES THEFT OF PLANTATION PRODUCTS Syahyunan, Hengki; Zelibu, Yanto; Siregar, Putri Habibah
Jurnal Ilmiah Advokasi Vol 12, No 3 (2024): Jurnal Ilmiah Advokasi
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jiad.v12i3.6199

Abstract

The disparity in the application of the law against perpetrators of theft of plantation products is a law enforcement problem that must be resolved in order to create a sense of justice, certainty and legal benefits. The purpose of this research is to be a reference for law enforcers in applying fair, certain and useful rules. This research is an analytical descriptive research with a type of qualitative research that examines and analyzes references to journals, books, laws and regulations, and considerations of judges' decisions. The clear conclusion is that there is a disparity in the perspective of judges in imposing legal decisions on perpetrators of theft of plantation products. The disparity in judges' decisions in plantation theft cases reflects various challenges in the justice system. Factors such as variations in evidence, differences in legal interpretation, local social influences, and the quality of law enforcement play an important role in creating uncertainty. To achieve better justice and consistency in decisions, reforms in the justice system are needed, including improving the quality of law enforcement, especially judges. Thus, it is hoped that justice for victims can be achieved, and the justice system can be more trusted by the community.Keywords: Disparity; Plantation Products; Theft;
Pengaruh Kepatuhan Hukum Perizinan, Promosi Media Sosial, Dan Persepsi Nilai Terhadap Keberlanjutan Umkm Di Kabupaten Labuhanbatu Zelibu, Yanto; Hengki Syahyunan, Mhd.Amin, Syahrul Budiman,
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8097

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keberlanjutan UMKM di Kabupaten Labuhanbatu, dengan fokus pada kepatuhan hukum perizinan, promosi melalui media sosial, dan persepsi nilai konsumen. Data dikumpulkan dari 150 pelaku UMKM di daerah tersebut, dan analisis dilakukan menggunakan regresi linier untuk menguji pengaruh variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa ketiga variabel memiliki pengaruh signifikan terhadap keberlanjutan UMKM, dengan promosi media sosial memiliki pengaruh paling besar. Hasil uji simultan juga menunjukkan bahwa ketiga variabel berkontribusi secara bersama-sama dalam mendukung keberlanjutan usaha UMKM. Penelitian ini menyarankan agar pelaku UMKM meningkatkan kepatuhan terhadap regulasi hukum, memanfaatkan media sosial untuk promosi, serta meningkatkan persepsi nilai produk untuk mempertahankan daya saing dan keberlanjutan usaha mereka. Kata Kunci: Kepatuhan Hukum Perizinan, Promosi Media Sosial, Persepsi Nilai, Keberlanjutan UMKM AbstractThis study aims to analyze the factors influencing the sustainability of SMEs in Labuhanbatu Regency, focusing on legal compliance, social media promotion, and consumer value perception. Data was collected from 150 SME owners in the region, and analysis was conducted using linear regression to examine the impact of these variables. The results show that all three variables have a significant influence on SME sustainability, with social media promotion having the most substantial impact. The simultaneous test results also indicate that these three variables collectively contribute to the sustainability of SMEs. This study suggests that SME owners should enhance legal compliance, leverage social media for promotion, and improve consumer value perception to maintain competitiveness and ensure long-term business sustainability. Keywords: Sustainability, Legal Compliance, Social Media Promotion, Consumer Value Perception, Business Continuity, Labuhanbatu Regency.
The Influence of Service Quality, Price, and Marketing Strategy on Consumer Satisfaction at Rezky Car Spare Parts in North Labuhanbatu Ramadhan Sipahutar, Rezky; Asyiah Siregar, Nurintan; Zelibu, Yanto
International Journal of Science and Environment (IJSE) Vol. 5 No. 3 (2025): August 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i3.196

Abstract

This study aims to analyze the influence of service quality, price, and marketing strategy on customer satisfaction at Rezky Car Spare Parts in North Labuhanbatu. The background of this study is the importance of understanding the factors that influence customer satisfaction as a basis for increasing loyalty and business competitiveness. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires distributed to consumers, then analyzed using multiple linear regression analysis. The results of the study indicate that partially and simultaneously, service quality, price, and marketing strategy have a positive and significant effect on customer satisfaction. Among the three variables, marketing strategy has the most dominant influence on the level of customer satisfaction. This finding indicates that the company needs to redesign its strategies, run attractive promotions, and improve service quality to achieve optimal customer satisfaction.
Pengaruh Efek Kedisiplinan Kerja, Pengembangan Karir dan Komitmen terhadap Kinerja Pegawai Kantor BPN Labuhanbatu Ritonga, Ade Rahma Syafitri; Zufrie, Zufrie; Zelibu, Yanto
Indonesian Research Journal on Education Vol. 5 No. 5 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i5.3286

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kedisiplinan kerja, pengembangan karir, dan komitmen terhadap kinerja pegawai di Kantor Badan Pertanahan Nasional (BPN) Labuhanbatu. Sumber daya manusia merupakan faktor kunci dalam pencapaian tujuan organisasi, sehingga pemahaman terhadap faktor-faktor yang memengaruhi kinerja sangat penting. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap seluruh populasi pegawai BPN Labuhanbatu sebanyak 82 orang. Teknik pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner. Hasil analisis regresi menunjukkan bahwa secara parsial, kedisiplinan kerja dan pengembangan karir berpengaruh positif dan signifikan terhadap kinerja pegawai, sedangkan komitmen tidak berpengaruh signifikan. Secara simultan, ketiga variabel tersebut secara bersama-sama berpengaruh signifikan terhadap kinerja pegawai. Dengan demikian, peningkatan kinerja pegawai BPN Labuhanbatu dapat dicapai melalui penguatan kedisiplinan kerja dan pengembangan karir yang terarah dan berkelanjutan.
ANALISIS HUKUM PEMUTUSAN HUBUNGAN KERJA TERHADAP KARYAWAN KARENA KONSUMSI TUAK DALAM PERSPEKTIF KETENAGAKERJAAN INDONESIA Syahyunan, Hengki; Zelibu, Yanto; Siregar, Putri Habibah; Ritonga, Muhammad Khoirul; Siregar, Ahmad Ansyari
Jurnal Ilmiah Advokasi Vol 13, No 2 (2025): Jurnal Ilmiah Advokasi
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jiad.v13i2.7872

Abstract

Termination of Employment is a legal action that may be undertaken by an employer against an employee under certain conditions, including violations of workplace discipline. One controversial case involves the dismissal of an employee found consuming tuak (a traditional alcoholic beverage). This study aims to analyze the legal aspects of such termination based on Indonesian labor regulations and contributes to a broader understanding of cultural context in the enforcement of labor law in Indonesia. The research employs a normative juridical approach, using literature review and case analysis. The findings indicate that termination of employment due to the consumption of tuak can only be legally justified if the act occurred during working hours, within the workplace, or demonstrably affected job performance and workplace safety. Termination is deemed unlawful if it does not follow the prescribed procedures or lacks sufficient evidence of serious misconduct as stipulated in the company's internal regulations. Therefore, any termination decision must take into account the principles of fairness, proportionality, and legal certainty for both parties.Keywords: Tuak; Company; Termination of Employment
Co-Authors Asyiah Siregar, Nurintan Hengki Syahyunan Hengki Syahyunan, Mhd.Amin, Syahrul Budiman, Ramadhan Sipahutar, Rezky Ritonga, Ade Rahma Syafitri Ritonga, Muhammad Khoirul Siregar, Ahmad Ansyari Siregar, Putri Habibah Syahyunan, Hengki Zufrie, Zufrie