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All Journal Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat
Zahro, Alfani Putri
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Computer Science & IT Control & Systems Engineering Engineering Industrial & Manufacturing Engineering Other

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Strategi Pemasaran Destinasi Wisata Gunung Cilik Park Desa Wajakkidul Melalui Media Sosial Tiktok Pramesti, Virgie Ayu; Ningrum, Cahya Kusuma; Ayuningtias, Mahardika Putri; Sari, Dewi Permata; Zahro, Alfani Putri; Diniati, Bintis Ti'anatud
Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): Juli 2025
Publisher : Fakultas Teknik Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/nf20dr03

Abstract

This study aims to determine how Gunung Cilik Park tourist destination marketing strategies utilize TikTok social media as a marketing tool. This study was conducted at Gunung Cilik Park tourist destination, Wajakkidul Village, Boyolangu Subdistrict, Tulungagung Regency. This study used a field study method with a qualitative approach. The qualitative approach collects data through interviews and relevant documents as supplementary materials. The results of this study indicate that the marketing strategies implemented by Gunung Cilik Park as a tourist destination are still not optimal. The strategies currently in place rely solely on word of mouth and personal posts from visitors themselves. This approach is deemed insufficiently effective in the marketing process. A solution to address this challenge could involve promoting the destination through social media platforms like TikTok to enhance branding and attract more visitors to Gunung Cilik Park.
Co-Authors Ayuningtias, Mahardika Putri Dewi Permata Sari Diniati, Bintis Ti'anatud Ningrum, Cahya Kusuma Pramesti, Virgie Ayu