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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eProceedings of Management
Fahrudin, Irfan Azis
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Implementasi Storyytelling Dalam Karya Dibalik Dapur Kebab Factory.id Sebagai Sutradara Fahrudin, Irfan Azis; Melano, Fiqie Lavani
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

Mass communication plays an important role in delivering information, entertainment, and education to the public.One of its derivative products is audiovisual content, such as company profile videos, which companies use tointroduce their products and enhance their image. Kebab Factory.ID, a kebab MSME in Bandung, has experienced adecline in sales since 2022 despite promoting through social media. This research aims to implement storytelling inthe company profile video "Behind Kebab Factory.ID" as a director. The method used includes creating a 7-minutedocumentary video featuring the company's history, kebab-making process, flavor innovations, and testimonials fromcustomers and business partners. This video is designed to increase consumer attraction and trust in KebabFactory.ID with a strong storytelling approach and attractive visuals. The results show that storytelling in a companyprofile video is effective in conveying a deep and emotional message. The production process, including preproduction, production, and post-production, produces a quality video that captivates the audience. Theimplementation of storytelling proved to be an effective strategy to strengthen brand identity and attract consumers'attention in the digital era. Keywords-mass communication, Kebab Factory.ID, stoytelling, director.
ANALYSIS OF NARRATIVE STRUCTURE AND FUNCTION IN THE VIDEO "UNDERSTANDING DANANTARA EASILY": TODOROV AND PROPP'S STUDY OF THE WORK OF THE MALAKA PROJECT Fahrudin, Irfan Azis; Nugroho, Catur
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1259

Abstract

The development of digital media presents challenges in delivering complex economic information to the wider community. This understanding gap encourages the emergence of communication strategies that use simple language and everyday narratives. This study aims to examine how narrative strategies are used in simplifying economic issues on YouTube content, considering that previous narrative studies focused more on films and fictional works. This study uses a descriptive qualitative design with a narrative analysis approach to the video Understanding Danantara with Ease by Malaka Project. The analysis was carried out using the framework of Tzvetan Todorov's narrative structure and the character function of Vladimir Propp. The results of the study show that the narrative is arranged through a classic fairy tale plot with an open ending that serves as a simulation of economic policy risks. In addition, the use of family metaphors and dual character construction allows for the simplification of issues without removing critical content. This study concludes that social media narratives can function as a bridge of public economic literacy that encourages understanding as well as audiences' reflective attitudes towards policy risks.
Co-Authors Catur Nugroho Fiqie Lavani Melano