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All Journal eProceedings of Management
Aulia, Muhammad Mirza Rizky
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Etika Komunikasi Generasi Z Dan Generasi Milenial Dalam Media Sosial Tiktok Aulia, Muhammad Mirza Rizky; Christin, Maylanny
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Problems often faced in the context of social media in Indonesia include the spread of fake news (hoaxes), hate speech,cyberbullying, and privacy violations. TikTok's popularity among Generation Z and Millennials makes it an idealplatform to study how these generations understand and apply communication ethics in the digital era. The researchmethod used is a descriptive qualitative research method. Overall, This study reveals the differences in views betweenMillennials and Generation Z regarding communication ethics on TikTok and its impact on social interactions.Millennials emphasize honesty, accuracy, and social responsibility, while Generation Z prioritizes authenticity andemotional connectedness, sometimes at the expense of accuracy. Both generations show a high awareness of theimportance of respecting individual rights and dignity. The impact of ethical violations includes a decline in reputationand quality of interactions. Awareness-raising efforts through education, creative campaigns, and effective contentmoderation are considered important by both. TikTok has a crucial role to play in supporting and enforcing ethicalcommunication standards on the platform. Keywords-communication ethics, generation z, millennial generation, TikTok
Co-Authors Maylanny Christin