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All Journal Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Cultural Narratives
Sabatini, Yosica Gabrellia
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Social Conflict in Que Nguyen and Adele Lim's Raya and The Last Dragon Sabatini, Yosica Gabrellia; Andayani, Ambar
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 4 No. 1 (2025): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v4i1.5954

Abstract

This research is entitled The Social Conflict in Que Nguyen and Adele Lim’s Raya and the Last Dragon. The focus of this research is divided into two, namely to analyze the social conflict and conflict resolution within the story. The primary data source is the screenplay of Raya and The Last Dragon by Que Nguyen and Adele Lim. This study uses sociological approach which focuses on Marxist literary criticism to analyze the social conflict between the bourgeoisie and the proletariat, as well as how the conflict resolution unfolds. This study employs a descriptive qualitative method. The results show that social conflict is reflected through class structure in an unequal economic system in the form of the bourgeoisie and the proletariat, as well as class conflict in the form of inequality of power resources, class resistance, and struggle for power resources. Moreover, conflict resolution is depicted in the form of class consciousness, working class unity, and social change. Thus, the study concludes that social conflicts rooted in class inequality can lead to divisions, betrayals, and struggles for power resources among groups who are suspicious of each other, and this story emphasizes that consciousness of injustice, unity among the oppressed, and collective action between them are important keys to achieve justice, equality, and sustainable peace. Keywords: bourgeoisie, class structure, conflict resolution, proletariat, social conflict,
The Impact of Women Sexual Visualization in E-Sport Brand Ambassadors on Fan Engagement and Team Popularity Sabatini, Yosica Gabrellia; Maharani, Angelia Brigita; Inayah, Rania
Cultural Narratives Vol. 2 No. 2 (2024): December
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/cn.v2i2.1053

Abstract

This study aims to investigate the impact of the sexualized of women brand ambassadors in the e-sports industry on fan perception and engagement. It explores how the sexual visualization of women as brand ambassador shapes fan perceptions, loyalty, and their emotional connection with e-sports teams. This issue is particularly relevant in the context of popular culture and the broader societal debate about the commodification of women in media and entertainment. While e-sports has developed into a significant cultural phenomenon, the sexualized visualization of women brand ambassadors raises questions about its influence on fan loyalty, emotional connection, and perceptions of professionalism. Despite the increasing visibility of women in e-sports, there are still gaps in understanding how it shapes fan engagement and perception. This study uses qualitative methods by applying ethnography. This study use theory of circuit of culture by Hall. The data collection techniques in this study are in-depth interviews with 10 e-sports fans who are involved in e-sport field. The results show that the sexual visualization of women as Brand Ambassadors in e-sports has an initial influence in attracting fans attention, but their loyalty and engagement are not influence by BA sexual visualization, but based on team skill performance, and a balanced between professionalism and visuals in a BA. Fans perceive female BAs as centre of attention who have an attractive appearance, which often this sexuality of appearance is used as a commodification of female BAs in e-sports. This study provides insights into fans' perceptions of sexual representation, emphasizing the need for more balanced and empowering portrayals of women in e-sports. The findings highlight the importance of aligning visual strategy with professionalism to increase inclusivity and sustain meaningful engagement in the e-sports community.
Co-Authors Ambar Andayani Inayah, Rania Maharani, Angelia Brigita