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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Agnanisa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image Terhadap Minat Beli Serum Skincare Hanasui: Studi pada Mahasiswa di Kabupaten Bogor Agnanisa; Afif Zaerofi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7848

Abstract

This study aims to determine how much influence the variables of product quality, price perception, and brand image have on buying interest in Hanasui skincare serum. Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling by distributing questionnaires online via Google Form to 100 students in Bogor district who use / are interested in buying Hanasui skincare serum. The findings of this study provide the results that (1) the product quality variable has a positive and significant effect on buying interest in Hanasui skincare serum for students in Bogor district. (2) the price perception variable has a positive and significant effect on buying interest in Hanasui skincare serum for students in Bogor district. (3) brand image variables have a negative and insignificant effect on buying interest in Hanasui skincare serum among students in Bogor district. Each variable simultaneously has a significant positive effect on buying interest in Hanasui skincare serum among students in Bogor district.
Co-Authors Afif Zaerofi