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All Journal Lingua : Journal of Linguistics and Language
Aydinovich, Gashimov Elchin
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Languange, Linguistic, Communication & Media

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Park Jin Young’s Politeness Strategies in The America-to Korea (A2K) Survival Show Sindangsari, Laura Putri; fitriyah, Aidatul; Aydinovich, Gashimov Elchin
Lingua : Journal of Linguistics and Language Vol. 2 No. 2 (2024): June 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i2.453

Abstract

This study investigated the politeness strategies used by Park Jin Young when commenting on the American contestants’ performance in the A2K show and its factors. The aim was to find what types of politeness strategies Park Jin Young used and the factors that influenced him to choose those in the A2K show. The method used is a qualitative method using Scollon et al.'s (2012) politeness theory. The result showed that Park Jin Young used more involvement than an independence strategy. The factors influencing it are the power and distance factors, revealing his implementation of a hierarchical politeness structure. In addition, the weight of imposition factor reveals that even though Park Jin Young tries to adapt to American politeness when commenting on American contestants' performances, he still maintains his identity as a Korean by using independent strategies
Women’s Stereotypes in Indonesian and Korean Pocari Sweat 2018 Ads Fitriyah, Aidatul; Sindangsari, Laura Putri; Aydinovich, Gashimov Elchin
Lingua : Journal of Linguistics and Language Vol. 2 No. 1 (2024): March 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v2i1.457

Abstract

This study analyzes the visualization of gender stereotypes in Indonesian and Korean Pocari Sweat advertisements 2018 using Roland Barthes' semiotic theory. The research aims to compare and interpret how gender roles are portrayed in these advertisements, reflecting the cultural contexts of Indonesia and Korea. A qualitative method was applied, utilizing Barthes' semiotic analysis to examine the primary data—images extracted from the advertisements. Secondary data, including literature reviews and relevant studies, provided additional context. The data collection process involved selecting advertisements, segmenting visual elements, and analyzing their meanings based on denotation and connotation. Findings indicate that Indonesian Pocari Sweat advertisements reinforce patriarchal values by depicting women in supportive roles, often serving men. In contrast, Korean advertisements promote a feminist perspective, showcasing women engaging in physically demanding activities, challenging traditional gender norms. These differences highlight the cultural disparities in gender perceptions between the two countries. The study concludes that advertising serves as a medium that reflects and perpetuates societal gender norms. Indonesian advertisements maintain traditional gender roles, while Korean advertisements align with progressive feminist movements. This research underscores the role of media in shaping public perceptions of gender and contributes to discussions on gender representation in advertising.
Co-Authors Fitriyah, Aidatul Sindangsari, Laura Putri