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All Journal Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Karina Reda Setyorini
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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Analisis Studi Kelayakan Bisnis Bakpao Putra Mandiri Ambarawa Karina Reda Setyorini; Novita Dian Pramesti; Della Erawati; Dhinda Alya Putri; Davin Ghifari Septananda; Satria Wira Darma
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.5373

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan usaha Bakpao Putra Mandiri di Ambarawa, Kab.Semarang. Metode yang digunakan adalah pendekatan kualitatif dan kuantitatif. Pendekatan kualitatif dilakukan melalui observasi, wawancara, dan dokumentasi untuk mengkaji aspek hukum, lingkungan, pasar dan pemasaran, manajemen dan sumber daya manusia, serta teknis dan teknologi. Sementara itu, pendekatan kuantitatif digunakan untuk menilai aspek keuangan melalui analisis kelayakan investasi. Hasil analisis menunjukkan bahwa usaha telah memenuhi sebagian legalitas dan memiliki komitmen untuk melengkapinya. Lingkungan usaha mendukung dari sisi sosial, fisik, dan ekologis. Pemasaran menunjukkan potensi pertumbuhan melalui segmentasi yang luas dan distribusi fleksibel, meskipun promosi digital masih terbatas. Manajemen dilakukan secara mandiri dengan koordinasi yang baik meski belum memiliki sistem formal. Produksi dinilai efisien dan memenuhi standar kebersihan. Analisis keuangan menunjukkan hasil positif dengan NPV sebesar Rp6.790.677.705,51, IRR 88%, PI 5, ARR 118%, dan Payback Period selama 1 tahun 3 bulan 18 hari. Berdasarkan keseluruhan aspek, Usaha Bakpao Putra Mandiri dinyatakan layak untuk dikembangkan lebih lanjut sebagai UMKM lokal yang berdaya saing
Pemberdayaan UMKM Sabila Snack & Bakery Melalui Penguatan Manajemen Usaha dan Administrasi Keuangan Arfan Maulana; Karina Reda Setyorini; Mukharomah Nur Achiroh; Tea Martina Laores; Syifa Aulia Sari; Dhea Pranandasari; Valentina Alfi Maulia; Galeh Pangestu; Fudji Sri Mar'ati
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 1 (2026): Februari: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i1.3059

Abstract

Culinary MSMEs serve as a vital economic pillar; however, they often encounter significant internal management obstacles and low digital competitiveness. Sabila Snack & Bakery faces complex challenges, including unstructured production schedules, limited digital marketing literacy, inconsistent visual branding, and financial record-keeping that remains intertwined with personal funds. This community service initiative aims to provide applicable solutions by strengthening internal management and digital marketing strategies to enhance operational efficiency and business competitiveness. The methodology employed is Participatory Action Research (PAR), encompassing stages of observation, interviews, technical assistance, and evaluation. The results indicate a significant transformation in business governance. The implementation of daily production schedules has successfully improved workflow regularity and operational efficiency. Furthermore, branding reinforcement through the establishment of a permanent logo, the creation of systematic product catalogs, and the optimization of social media platforms such as WhatsApp Business, Instagram, and TikTok has effectively increased business visibility and professionalism in the digital sphere. Additionally, the application of a simple bookkeeping system has fostered administrative discipline and a clear separation between personal finances and business capital. Overall, this intervention has successfully transitioned the business from traditional management patterns toward a more structured, professional, and sustainable management model ready to compete in a broader market.
Co-Authors Arfan Maulana Davin Ghifari Septananda Della Erawati Dhea Pranandasari Dhinda Alya Putri Fudji Sri Mar'ati Galeh Pangestu Mukharomah Nur Achiroh Novita Dian Pramesti Satria Wira Darma Syifa Aulia Sari Tea Martina Laores Valentina Alfi Maulia