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All Journal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Dharmakirti : International Journal of Religion, Mind and Science Jurnal Mosaik Hospitaliti
Sarka, I Ketut
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Keputusan Pembelian Kuliner Ayam Betutu pada Ayam Betutu Khas Gilimanuk Renon Hakiki, Nurul; Sarka, I Ketut; Harinita, Ni Luh Gede; Tresna, I Dewa Gede Agus; Widiana, I Nyoman; Sudirgayasa, I Gede Putu; Putrayasa, I Made Wira
Jurnal Mosaik Hospitaliti Vol. 7 No. 1 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7136

Abstract

Bali is famous not only for its culture but also for its distinctive traditional cuisine. One of the most popular dishes is ayam betutu, a Balinese dish that is in high demand by tourists. Consumer decisions to buy chicken betutu at Ayam Betutu Khas Gilimanuk restaurant are influenced by various factors, such as affordable prices, distinctive flavours, restaurant identity, packaging, food quality, service, and size variations. This study aims to identify factors that influence purchasing decisions, visitors' perceptions of ayam betutu culinary development strategies, and adaptation strategies in serving the dish. The research method used a sociology of tourism approach with data collection techniques through interviews with visitors, owners, cooks, and waiters. Data were analysed using SWOT analysis method and Likert scale. The results showed that information technology-based promotion strategies, adaptation of forms, ingredients, flavours, and cooking techniques are important steps in developing the attractiveness of ayam betutu as a culinary destination.
Pengembangan Ekowisata Pada Atraksi Makepung Berbasis Kearifan Lokal Di Desa Tuwed, Kecamatan Melaya, Kabupaten Jembrana. Sarka, I Ketut
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 11 No 1 (2026): Volume 11 No 1
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

Tuwed Village, located in Melaya District, Jembrana Regency, is known for its mekepung tradition, a daily activity of Subak Tamansari Puspa farmers. Buffaloes are used as the primary source of power for plowing rice fields and transporting crops. This study aims to formulate strategies, the role of the local community, and the implications for developing Mekepung as a sustainable, local wisdom-based tourist attraction in Tuwed Village, Jembrana. The Mekepung tradition, rooted in the Subak Tamansari Puspa agricultural system, originally served as a means of transporting crops and providing post-harvest entertainment, with buffalo having functional, social, and ritual value (Tumpek Kandang). The background of this study is the significant decline in the buffalo population and the potential erosion of this tradition due to agricultural modernization (the use of tractors). This necessitates strategic conservation efforts through ecotourism, including strategies for developing tourist attractions, community roles, and implications for the socio-cultural, economic, and environmental aspects of Tuwed Village. This research employed a descriptive qualitative method, collecting data through direct field observation, in-depth interviews with Subak farmers, traditional leaders, and tourism stakeholders, and documentation studies. The research data indicates that the majority of Subak farmers revere buffalo, but are now shifting to modern technology. The study concluded that ecotourism development strategies should center on integrating Mekepung with the Subak system, organizing scheduled events, and developing derivative products. The key to sustainability is the active participation of the community as key actors. The implications of this development are positive, namely preserving the cultural and spiritual values ​​of buffalo, diversifying incomes for farmers, and encouraging the conservation of buffalo populations and the Subak environment. Mekepung is transforming from a work tool into a sustainable cultural asset.
Development of local wisdom-based ecotourism traditional houses in the digital age Sarka, I Ketut; Thao, Phung Thi
Dharmakirti : International Journal of Religion, Mind and Science Vol. 3 No. 2: April (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ijroms.v3i2.2026.2701

Abstract

Background: In the post-pandemic era, Bali’s tourism industry has shifted toward natural attractions to avoid mass tourism. In Sembung Village, Badung, the development of ecotourism rooted in tradition and culture is now integrated with digital technology. This study aims to analyze the development of ecotourism in the region while preserving the philosophical values of traditional Balinese houses from excessive commodification. Methods: This study uses a qualitative research approach to understand why and how the potential of traditional Balinese houses can be developed into a sustainable ecotourism model. Findings: The development of traditional house-based ecotourism in Sembung Village in the digital era is at the crossroads of conservation through commercialization and authenticity versus modernization. Conclusion: The key differentiator (strategic strength) of Sembung Village lies in the philosophical authenticity of its traditional houses, which modern resorts cannot replicate. The development strategy should focus on Digital Narrative-Based Marketing that uses in-depth storytelling to attract the sustainable tourism market segment that values ethics and education. Technology becomes a bridge to narrate philosophy, not just a tool for mass promotion. The most appropriate sustainable tourism model is the Education-Homestay model, managed through the Village-Owned Enterprise (BUMDes). Novelty/Originality of this article: This research bridges the research gap by offering a development model in Sembung Village, where digital technology is not only used for promotion but also as an educational tool to preserve the philosophy of traditional houses.
Co-Authors Hakiki, Nurul Harinita, Ni Luh Gede Putrayasa, I Made Wira Sudirgayasa, I Gede Putu Thao, Phung Thi Tresna, I Dewa Gede Agus Widiana, I Nyoman