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All Journal Jurnal Mosaik Hospitaliti
I Nyoman, Widana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Daya Tarik dan Amenitas Terhadap Referensi Kunjungan Wisata di Desa Wisata Cemagi, Kabupaten Badung Dewi, Desak Made Purnama; I Nyoman, Widana
Jurnal Mosaik Hospitaliti Vol. 7 No. 1 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2025.7140

Abstract

This study aims to analyze the influence of tourist attractions and amenities on tourist decision-making in choosing Cemagi Tourism Village as a travel destination. A quantitative approach was applied using a survey method, with 100 respondents selected through accidental sampling. Data were analyzed using multiple linear regression. The findings indicate that both tourist attraction and amenities significantly and positively affect the visit decision, both partially and simultaneously. Amenities emerged as the most dominant factor influencing tourist preferences. These results underscore the importance of managing tourism facilities and key attractions to enhance visits to culturally-based tourism villages.
Co-Authors Desak Made Purnama Dewi