Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Multidimensional Management
M. Firdaus Alfarizi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Social Media on the Decision to Visit Gulamo Tourist Attractions in Kampar Regency M. Firdaus Alfarizi; Violintikha Harmawan
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.30

Abstract

This study examines the influence of social media on tourists’ decisions to visit the Gulamo Tourist Attraction in Kampar Regency, Indonesia. Using a quantitative, causal-associative approach, data were collected from 100 respondents through structured questionnaires. Descriptive analysis revealed high perceptions of social media’s role in shaping travel behavior, particularly across five dimensions: ease of use, interactivity, entertainment, communication effectiveness, and content credibility. Inferential analysis through simple linear regression confirmed a statistically significant relationship (β = 0.682, p < 0.001), with social media explaining 65.2% of the variance in visit decisions (R² = 0.652). The findings underscore the strategic role of user-generated content and digital engagement in influencing destination choice, especially in under-promoted ecotourism sites. The study contributes to tourism marketing literature by highlighting how social media acts as an effective tool in behavioral persuasion and travel decision-making processes
Co-Authors Harmawan, Violintikha