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All Journal EBID:Ekonomi Bisnis Digital
Salsabila Bhakti, Hana Putri
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Economics, Econometrics & Finance

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PENGARUH OBJECTIVE OF ISLAMIC BANKING DAN CUSTOMER SATISFACTION CUSTOMER LOYALTY PERBANKAN SYARIAH DI INDONESIA Salsabila Bhakti, Hana Putri; Ekasari, Ayu
EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v3i1.373

Abstract

The expansion of Islamic banks in Indonesia has been notably swift. Despite the substantial number of banks and branch offices, the assets held by Islamic banks remain very modest in relation to those of conventional banks. Islamic banking in Indonesia, being a nascent business, must compete with regular banking. This research aims to assess the impact of the objectives of Islamic banking and customer satisfaction on customer loyalty within the Islamic banking sector in Indonesia. This research employs a quantitative methodology. The data collection employs a purposive sampling approach via the distribution of questionnaires, targeting persons who have been clients of an Islamic Bank for a minimum of two years, resulting in a sample of 151 respondents. This research reveals that the objectives of Islamic banking and customer satisfaction significantly influence customer loyalty within Islamic banking in Indonesia.
Co-Authors Ayu Ekasari