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All Journal The International Journal of Accounting and Business Society PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Sinar Manajemen Prosiding Seminar Nasional Pakar JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Community Engagement and Emergence Journal (CEEJ) Journal of Economics and Business UBS Manajemen dan Bisnis ProBisnis : Jurnal Manajemen Premium: Insurance Business Journal International Journal of Humanities Education and Social Sciences Jurnal Ekonomi Trisakti PROGRESIF Journal of Social And Economics Research Jurnal Ilmiah Hospitality Management Business and Entrepreneurial Review Media Riset Bisnis & Manajemen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen dan Ekonomi Kreatif Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan EBID:Ekonomi Bisnis Digital journal of social and economic research NuCSJo : Nusantara Community Service Journal
Ayu Ekasari
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Student Perceptions on Service Quality of Higher Education: An Empirical Study Rahayu, Fatik; Murtanto, Murtanto; Ekasari, Ayu
The International Journal of Accounting and Business Society Vol 15, No 1 (2007): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Educational literatures suggest that there is mounting pressure from customers of higher education to close the gap between their expectation of institutional performance and the actual performance (Widrick et al., 2002; Pariseau and Mc Daniel, 1997; Shank et al., 1995). Therefore, it is imperative that higher educations actively monitor the quality of their service. This study deals with measuring the service quality in higher education. The service quality of higher education in this research is defined as the difference between perception of performance and expectation of higher education. The instrument from Shank et al. (1995) was used in this study. The questionnaires were sent to students from some big universities in Jakarta. The t test was used to analysis the data
ANTESEDEN CONSUMER-BASED HALAL BRAND EQUITY: SUATU PERSPEKTIF PEMASARAN MEREK HALAL Syifa Shafira Afiani; Ayu Ekasari
PROSIDING SEMINAR NASIONAL CENDEKIAWAN PROSIDING SEMINAR NASIONAL CENDEKIAWAN 2018 BUKU II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/semnas.v0i0.3587

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis anteseden consumer-based halal brand equity.Sampel yang digunakan dalam penelitian ini sebanyak 154 responden dengan menggunakan metode penarikan sampel purposive sampling.Kriteria sampel yang digunakan, yaitu konsumen Muslim yang telah mengetahui merek halal.Pengujian hipotesis dilakukan dengan metode structural equation model (SEM) dengan bantuan software AMOS22.0. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif strength religious identity terhadap consumers halal choice behaviour. Strength religious identity juga berpengaruh positif terhadap self-expressive religious benefits. Selanjutnya, self-expressive religious benefits memiliki pengaruh positif terhadap consumers halal choice behaviour. Selain itu, consumers halal choice behaviour berpengaruh positif terhadap consumer-based halal brand equity. Self-expressive religious benefits juga berpengaruh positif terhadap consumer-based halal brand equity. Penelitian ini dapat memberi masukan  bagi produsen merk halal dalam memahami perilaku konsumen Muslim dan merancang strategi pemasaran yang tepat.
ANTESEDEN INTENSI MENGUNJUNGI DESTINASI PARIWISATA BERKELANJUTAN Nurul Aida; Ayu Ekasari
Prosiding Seminar Nasional Pakar Prosiding Seminar Nasional Pakar 2019 buku II
Publisher : Lembaga Penelitian Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/pakar.v0i0.4243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis anteseden intensimengunjungi destinasi pariwisata berkelanjutan. Sampel yang digunakan dalampenelitian ini sebanyak 200 responden dengan menggunakan metode penarikansampel purposive sampling. Kriteria sampel yang digunakan, yaitu wisatawanyang sudah pernah mengunjungi Bromo dalam 3 tahun terakhir dan tahu bahwaBromo adalah destinasi pariwisata berkelanjutan. Pengujian hipotesis dilakukandengan alat analisis statistik structural equation model (SEM) dengan bantuansoftware AMOS 22. Hasil dari penelitian ini menunjukkan bahwa terdapatpengaruh positif travel motivation, word of mouth, perceived service qualityterhadap intention to visit sustainable tourism destination. Disamping itu hasilpenelitian ini juga menunjukkan bahwa environmental attitude dan destinationimage tidak memiliki pengaruh positif terhadap intention to select sustainabletourism destination.
BAGAIMANA MENGEVALUASI PROSES PEMBELAJARAN DI KELAS ? : SEBUAH MODEL EVALUASI ALTERNATIF Fatik Rahayu; ayu ekasari
Media Riset Bisnis & Manajemen Vol. 12 No. 2 (2012): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.226 KB) | DOI: 10.25105/mrbm.v12i2.1109

Abstract

The growth of higher education institutions is increasing in an environment that is fiercely competitive one, especially in this 'globalization era'. There are not only local competitors that have to be faced, but Mere are also some global competitors. On the other side, educational literatures suggest that there is mounting pressure from customers of higher education, which include students, parents, alumni, employers and legislators to close the gap between their expectation of institutional performance and the actual performance. In this competitive environment, quality is one of the competitive priorities. Therefore, it is imperative that higher educations actively monitor the quality of their services. Understanding of stakeholders' expectation of higher education learning process is important.This paper aims to identified the stakeholders' expectation of learning process and based on this expectation we developed an instrument to evaluate learning process in class. A Focus Group Discussion of higher education stakeholders with student, instructor and user as partisipant were undertaken.Keywords: Stakeholders of higher education, Evaluation of learning process, instrument
Electronic Effects Of Word Of Mouth And Perceived Value On Blood Donor Intention: Theory Of Planned Behavior Tiny Rahayu; Asep Hermawan; Ayu Ekasari
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 3 (2023): IJHESS DECEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i3.839

Abstract

The research aims to find out whether electronic word of mouth (E-WoM) and perceived value can be a starting factor in an effort to increase blood donor intention using the expansion of the Theory of Planned Behaviour (TPB) to attract potential onors,  especially in the West Java region. The data was collected using a questionnaire shared online with social media users who knew that the Indonesian Red Cross (PMI) was an altruistic agency dealing with blood donors. Data was processed using the structural equation modelling (SEM) approach with the partial least squares method (PLS). Using the help of SmartPLS software, the research found that electronic word of mouth, emotional value, altruistic value, and functional value significantly influenced attitude and succeeded in becoming a starting factor in efforts to enhance blood donor intention. The research also revealed that social value does not support the formation of attitudes that mean people donate blood not for social recognition. The findings provide managerial implications to altruistic institutions in developing appropriate promotion strategies for recruiting potential donors based on the findings, theoretically contribute to the development of TPB theory, and are expected to be a reference for future research related to blood donor intention.
Anteseden Consumer Buying Behavior Bima Farras Suddywo; Ayu Ekasari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1083

Abstract

This research aims to analyze the consumer buying behavior consequential variables consisting of, Ecolabeling, Green Branding, Green Advertising, Environmental Knowledge, and Green Consumption. The sampling method used is non-probability sampling with purposive sampling technique. A total of 200 respondents had purchased or knew about environmentally friendly products and had ecolabeling labels. Data was collected through a cross-sectional questionnaire. Then the data was analyzed using SEM Structure Equation Modeling. The results of hypothesis testing show that there is a positive influence of Ecolabeling, Green Advertising, Green Branding, Environmental Knowledge, Green Consumption on Consumer Buying Behavior. The results of this research can provide input for entrepreneurs or companies that make environmentally friendly electronic products to further increase their green marketing and also product sales.
KONSEKUENSI HEDONIC DAN UTILITARIAN VALUE: STUDI PADA ONLINE FASHION RETAILER Sofiya, Sofiya; Ekasari, Ayu
EBID: Ekonomi Bisnis Digital Vol 2, No 1 (2024): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i1.291

Abstract

This study aims to analyze the consequences of hedonic value and utilitarian value for consumers who shop at online fashion retailers. In this study, there are four variables used, namely hedonic value, utilitarian value, customer satisfaction, and behavioral intention. The analysis method used in this study uses structural equation modeling (SEM) with the number of samples used as many as 250 respondents. The sampling method in this study was purposive sampling, namely those who have bought fashion from four brands at online fashion retailers. The results of this study are (1) there is no positive influence of hedonic value on customer satisfaction (2) there is a positive influence of utilitarian value on customer satisfaction (3) there is a positive influence of hedonic value on behavioral intention (4) there is a positive influence of utilitarian value on behavioral intention (5) there is no positive influence of hedonic value on behavioral intention mediated by customer satisfaction (6) there is a positive influence of utilitarian value on behavioral intention mediated by customer satisfaction. The results of this study also provide advice to online fashion retailer brand managers so that they can develop strategies that can increase customer satisfaction.
Niat Pembelian Konsumen terhadap Air Mineral yang dikemas dalam Botol Ramah Lingkungan: Consumer Purchase Intentions for Mineral Water packaged in Environmentally Friendly Bottles Jihan, Nur Anisah; M. Wisratul Ikhsan M; Ayu Ekasari
Jurnal Sinar Manajemen Vol. 10 No. 3: NOVEMBER 2023
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v10i3.4038

Abstract

Di saat kesadaran akan kelestarian lingkungan tumbuh, produsen mulai memproduksi air mineral yang dikemas dalam botol ramah lingkungan dengan harapan penggunaan botol plastik dapat dikurangi. Rancangan penelitian ini adalah uji hipotesis. Teknik pengambilan sampel adalah purposive sampling dan diperoleh 190 orang responden yang mengetahui dan pernah membeli air mineral Aqua Life. Metode pengumpulan data adalah survey dengan menyebarkan kuesioner kepada responden. Data diolah menggunakan Structural Equation Modeling (SEM). Hasil penelitian memperlihatkan bahwa religiosity, environmental knowledge, dan green brand image berpengaruh positif terhadap attitude yang selanjutnya mempengaruhi purchase intentions. Sedangkan environmental concern tidak memiliki pengaruh positif terhadap attitude. Hasil penelitian ini dapat menjadi masukan bagi pemasar air mineal yang dikemas dalam botol ramah lingkungan agar dapat merancang strategi promosi yang tepat.
Intention to Visit Sustainable Tourism Destination After Covid 19 Pandemic Ekasari, Ayu; Pratomo, Luki Adiati; Rahayu, Fatik; Bangun, Cicilia; Hidayat, Darra Pradita
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.16568

Abstract

This paper aims to investigate the antecedents of environmental attitude and its influence on intention to visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used to collect the data from 370 respondents. The data was analysed using structural equation model. Out of the four antecedents, environmental identity and enjoyment of nature positively influence environmental attitude that leads to intention to visit. Results also showed that individual green value moderates the influence of environmental attitude on intention to visit sustainable tourism destination. This research suggests sustainable tourism marketers to create message that form positive environmental attitude. This study offers a conceptual model that focusing on environmental attitude as a key variable that is widely proven to be the best predictor of intention.
The Consequences of Social Responsibility: A Study of Fast Fashion Brands Ekasari, Ayu; Fajaray, Ariani
Business and Entrepreneurial Review Vol. 23 No. 2 (2023): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i2.18635

Abstract

This research aims to analyze the positive impact of social responsibility carried out by fast fashion brand on consumers’ attitude, trust, perceived consumer effectiveness and brand awareness. Using purposive sampling method, there were 175 respondents participated in the survey. The data was analyzed using structural equation model. The results revealed that brand’s social responsibility activities influence attitude, trust, perceived consumer effectiveness and brand awareness. However, the authors did not find any significant effect of perceived consumer effectiveness and brand awareness on purchase intention. This research can help fast fashion marketers to design a comprehensive message to convey to public that they carry out CSR programs. This study contributes to the literature of green marketing by examining the effect of CSR conducted by fast fashion brand on various response of consumers. The findings can help companies to design and communicate appropriate CSR initiatives in order to enhance consumers’ positive perception. Keywords: Corporate social responsibility, attitude, trust, perceived consumer effectiveness, brand awareness, purchase intention.
Co-Authors Abdullah, Muhamad Gamal Agustin, Yulia Alamsyah, Sarah Amanda Julia Alvin Alvin, Alvin Angkasa, Vivi Anindita, Rangga Anung Ardelia, Rahmadina ASEP HERMAWAN Bahtiar Usman, Bahtiar Bangun, Cicilia Bima Farras Suddywo Christina Dwi Astuti Cicilia Sriliasta Deni Krisyanto Fachrudiana, Nadia Fajaray, Ariani Farras, Muhammad Ammar Fatik Rahayu Fernando, Maychel Benny Havidz Kus Hidayat, Darra Pradita Hidayatullah Hidayatullah Ichsan, Muhammada Daffa Zahrandika Indahyanti, Tri Jayananda, Aurelia Jihan, Nur Anisah Laksono, Wafi Suryo Leon, Farah Margaretha Lestari, Henny Setyo Lucy Warsindah Luki Adiati Pratomo M. Wisratul Ikhsan M Marisa, Oktafalia Martiningtiyas, Catur Rahayu Medellien Lidia Kambu Muayyad, Deden Misbahudin Murtanto Murtanto Nurul Aida Rahadatul Aisyi, Syakirah Cahya Rangi, Noah Salma, Iman Salsabila Bhakti, Hana Putri Sofiya, Sofiya Syifa Shafira Afiani Thirafi, Davinariyan Mohammad Tiny Rahayu Wisanti, Ninda Diah Wulan Sari, Wulan Yanti, Harti Budi Zulsi Nurvinka, Afsari