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All Journal The Indonesian Design Journal Jurnal Industri dan Teknologi Samawa (JITSA)
Nafi'ah, Ulfah
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Arts Humanities Industrial & Manufacturing Engineering

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Analisis Strategi Online Marketing Travelio Dengan Metode AISAS Nafi'ah, Ulfah; Razak, Reinny Devi Febriyanti; Oktavian, Dicky; Nuswantoro, Windra Bangun
Jurnal Industri dan Teknologi Samawa Vol 6 No 2 (2025): EDISI 12
Publisher : Program Studi Teknik Industri Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jitsa.v6i2.5475

Abstract

Sejak didirikan pada tahun 2015 hingga Oktober 2020, diketahui bahwa brand awareness Travelio masih tergolong kecil bila dibandingkan dengan para kompetitornya di bidang penjualan jasa penginapan. Namun, diketahui bahwa jumlah kunjungan website serta unduhan aplikasi Travelio mengalami peningkatan pada akhir tahun 2021. Menanggapi fenomena tersebut, penelitian ini bertujuan untuk menganalisis strategi marketing yang digunakan Travelio, dimana Travelio saat itu berfokus menggunakan strategi pemasaran secara online. Penelitian dilakukan secara kualitatif dengan pengumpulan data berupa observasi dengan metode online etnografi, kemudian dianalisis menggunakan metode AISAS. Hasil penelitian dijabarkan secara deskriptif berupa strategi pemasaran online apa saja yang telah dilakukan Travelio berdasarkan pendekatan AISAS. Berdasarkan penelitian didapatkan bahwa Travelio menggunakan berbagai strategi online marketing dengan memanfaatkan berbagai platform mulai dari website, ads, dan media sosial. Selain itu, diketahui juga bahwa tahapan share berhasil dicapai Travelio, serta bahasan literaturnya dimana tahapan ini mirip dengan konsep electronic word of mouth di era digital saat ini.
SUSTAINABLE DESIGN APPROACH: EKSPLORASI LIMBAH DENIM MENGGUNAKAN TEKNIK SASHIKO KEARIFAN LOKAL Hidayahtullah, Mochammad Charis; Nafi'ah, Ulfah; Razak, Reinny Devi Febryanti; Bintang, Muhammad Hakim
Jurnal Desain Indonesia. Vol 7 No 02 (2025): Desain untuk Masa Depan : Apa selanjutnya ?
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v7i02.595

Abstract

The fast-fashion phenomenon has become one of the largest contributors to global waste, including denim waste. To address this issue various efforts are being undertaken across multiple sectors under the framework of the Sustainable Development Goals (SDGs). Accordingly, this study conducts an experiment to recycle denim waste into new ready-to-use or sellable products, aiming to support one of the SDG categories. The research method used is the Borg & Gall R&D approach, which applies design exploration techniques, such as sashiko techniques from Japan, but uses elements of local Indonesian wisdom. The design process is explained in detail in this article along with the resulting products. Finally, this recycling initiative supports the SDG program under the category “Climate Change Action” and "Responsible Consumption and Production" by offering an alternative solution for managing denim waste and transforming it into economically valuable products. This technique is relatively easy to apply, making it not only a practical approach to addressing denim waste within the framework of the SDGs but also a viable business development recommendation for SMEs in the apparel industry sector.
Co-Authors Bintang, Muhammad Hakim Mochammad Charis Hidayahtullah Nuswantoro, Windra Bangun Oktavian, Dicky Razak, Reinny Devi Febriyanti Razak, Reinny Devi Febryanti