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All Journal Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU)
Sheila Silvia Permatasari
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Social Media and Political Preferences Among Generation Z in the 2024 Indonesian General Election Kusumawardani, Vidya; Chandra Agustin, Dinar Ayu; Sheila Silvia Permatasari
Mediakita Vol. 9 No. 2 (2025): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v9i2.2762

Abstract

Social media and politics are inextricably intertwined variables. In a democratic system, social media has proven to be a valuable tool for political engagement. This study investigates the relationship between social media and political preferences among Generation Z in the context of the 2024 Indonesian Presidential Election. A total of 41 undergraduate students from the Faculty of Economics, Business, and Social Sciences at Universitas 17 Agustus 1945 Jakarta participated in an online survey conducted via Google Forms from April to May 2024. The survey targeted students aged 17–22 years from various academic disciplines. The questionnaire was structured into three thematic categories: "Social Media Usage" (5 items), "Social Media and Political Preferences" (15 items), and "Media and Political Preferences" (4 items). The data underwent descriptive quantitative analysis to summarize trends and patterns in the participants’ responses. The results, as presented in Charts 1–22, indicate that Gen Z voters utilize both social and mass media to shape their political views. Approximately 39% relied on social media, while 46% preferred mass media. A primary concern, cited by 78.15% of respondents, centered on the validity of news circulating on social media platforms. Kompas.com emerged as the most trusted source, used by 73.2% to evaluate presidential candidates, 43.9% for parliamentary candidates, and 31.7% to assess the track records of political parties. These findings highlight that, despite being digital natives, Gen Z voters actively evaluate the credibility of political information sources before forming their electoral preferences.
UKM Produk Inovasi Bakso Lele Untuk Peningkatan Kesejahteraan Usaha Mikro Yanis, Fauziah; Lukiyana; Darnis, Rahmi; Sheila Silvia Permatasari
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2024): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

Kehadiran UKM merupakan dasar bagi pertumbuhan banyak negara di dunia, termasuk Indonesia. Dalam sepuluh tahun terakhir ini, kehadiran UKM di indonesia meningkat dengan pesat. Usaha Mikro , kecil dan Menengah (UMKM) tumbuh subur di sejumlah daerah. Ini terlihat dari data yang dilaporkan oleh Kementerian Koperasi dan Usaha Kecil dan Menengah (Kemenkop UKM), total UMKM di Indonesia tembus 8,71 juta unit usaha pada 2022. Kegiatan Pemberdayaan Kemitraan Masyarakat dalam peningkatan kesejahteraan usaha mikro bakso lele merupakan kegiatan yang mendukung UKM dalam meningkatkan perekonomian industri rumah tangga. Tujuan program Kemitraan masyarakat adalah untuk pelatihan produk olahan lele agar memiliki daya jual yang bernilai. Program pengabdian masyarakat dilakukan melalui bimbingan teknis dan pelatihan secara langsung pada mitra UKM bakso lele. Hasil luaran yang ditargetkan pengabdian masyarakat adalah terciptanya produk makanan unggulan berbasis lele dan meningkatnya perekonomian mitra Ditulis dalam bahasa Inggris yang berisi uraian tentang maksud pengembangan masyarakat, metode yang digunakan, dan hasil pengembangan masyarakat.
Co-Authors Chandra Agustin, Dinar Ayu Darnis, Rahmi kusumawardani, vidya Lukiyana Yanis, Fauziah