Nuralfiyani, Amelia
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Sustainability of Duck Farming Business in Indramayu Regency: MDS Analysis Approach Nuralfiyani, Amelia; Firman, Achmad; Herlina, Linda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19167

Abstract

This study aims to analyse the level of sustainability of duck farming in Indramayu District by considering environmental, economic and social impacts. In addition, this study also focuses on identifying and understanding the factors that hinder the sustainability of the business, assessing the influence of technology use and institutional support, and knowing the strategic steps that can be taken to improve the sustainability of duck farming. The research method used is quantitative method. The research was conducted in Sliyeg and Sindang sub-districts, in January to February, 2025, involving 96 participating respondents that are randomly selected. The analysis method used in this study is Multidimensional Scaling (MDS), which is applied to determine the sustainability status of duck farming. The results research showed that the level of sustainability of duck farming is still lacking, with varying sustainability index values in each dimension. Factors such as low technology adoption, financial constraints and limited access to training are the main challenges that need to be overcome. Institutional support and the application of modern technology are expected to improve production efficiency and business sustainability. The resulting strategic recommendations include enhancing farmers' access to training on modern duck farming practices, providing subsidized loans for infrastructure improvement, and facilitating partnerships with feed suppliers. For example, implementing regular government-led training programs in each sub-district could increase awareness and adoption of efficient feeding systems, while financial assistance can help farmers build better housing facilities.
Preferensi Konsumen Pengolah Terhadap Daging Ayam Lokal (Survei di Gerai Makanan Kawasan Bandung Raya) Nuralfiyani, Amelia; Kuswaryan, Sondi; Herlina, Linda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14637

Abstract

Demand for local chicken meat continues to increase in line with population growth and changes in people's consumption patterns. This research was conducted to determine consumer preferences based on the attributes attached to local chicken meat and consumer attitudes towards local chicken meat. The research location was carried out at a food outlet that sells processed local chicken meat in the Greater Bandung area. Primary data was obtained from interviews with 35 local chicken meat sellers (as respondents). The analysis method used is the Chocran Q Test to determine what attributes are considered valid, Chi Square Analysis to determine preferences and Fishben Multiattribute Analysis to determine consumer attitudes towards local chicken meat. The results of the research show that the valid attributes are meat color, tenderness, freshness, cleanliness, aroma, chicken weight, price and location of purchase. The local chicken meat that consumers like and choose is meat that is pale white, slightly yellowish in color, has a distinctive chicken aroma, is free from shoot feathers, has a slightly tough texture and is medium in size with a price in the range of IDR 50,000 - IDR 65,000/kilogram purchased from local chicken farmer. An assessment of consumer attitudes towards purchasing local chicken meat shows that consumers have a "very positive" attitude towards purchasing local chicken meat.
Analisis Potensi Pengembanngan Usaha Peternakan dan Mengukur Profitablitas: Analisis Benefit-Cost pada Usaha Peternakan Itik di Indramayu Nuralfiyani, Amelia; Herlina, Linda; Firman, Achmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14994

Abstract

Duck farming is a poultry commodity that has potential to be developed. This is supported by the ability of ducks as livestock that produce eggs and meat, so they can meet food needs for animal protein sources. It is hoped that the duck farming business will not only be a side business, but also a profitable business activity. Indramayu Regency was chosen deliberately, because it has one of the potentials for developing ducks. The criteria for testing the efficiency of a duck farming business are: R/C Ratio for a duck farming business > 1, so the business is efficient; R/C Ratio of duck farming business = 1, then the business is not efficient; The R/C Ratio for a duck farming business is <1, so the business is inefficient. The average value of economic efficiency (R/C Ratio) in duck farming businesses in Sindang District is 1.22. The average annual income of duck breeders is IDR 32,522,175. This income is obtained from the difference between the total income from the duck farming business and the costs used during the production process. The level of potential for development of the duck farming business in Sindang sub-district by evaluating the general conditions in Sindang sub-district. Based on calculations, a total internal factor score of 3.308 was obtained and a total external factor score of 3.263.