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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Komunika: Jurnal Dakwah dan Komunikasi
Oktaviyani, Rena
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Religion Agriculture, Biological Sciences & Forestry Humanities Languange, Linguistic, Communication & Media Social Sciences

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Integrasi Teori Difusi Inovasi dan Perilaku Berencana untuk Memprediksi Perilaku Adopsi Sistem Tanam Jajar Legowo Putra, Rizki Aditya; Oktaviyani, Rena; Amanah, Siti; Sadono, Dwi; Fatchiya, Anna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18507

Abstract

Jajar legowo is a rice planting technique that has been proven to increase rice productivity, but its adoption among farmers is still low. The diffusion of innovation theory and the theory of planned behavior are considered instrumental in explaining the behavior of innovation adoption. The purpose of this research is to analyze the phenomenon of farmers' innovation adoption behavior in the field by integrating these two theories. The research methodology employed is a qualitative approach through a literature review from reputable sources and interviews with farmers. The results of this study indicate that the integration of the Diffusion of Innovation and Theory of Planned Behavior provides deeper insights into the behavior of agricultural innovation adoption. Farmers' adoption behavior is influenced by innovation characteristics and subjective norms supported by external forces and self-efficacy. Farmers' perceptions of the Jajar Legowo system, which increases yields and reduces production costs, have a strong influence on their adoption intentions. Social norms, especially the influence of extension workers and farmer groups, play a significant role in shaping adoption intentions. Additionally, perceived behavioral control and farmers' self-efficacy in implementing this system are key determinants in successful adoption.
From Procedural to Dialogical Participation: A Relational Perspective on Participatory Communication in Tourism Village Governance Oktaviyani, Rena; Hapsari, Dwi Retno; Puspita, Dyah Retna
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 20 No. 1 (2026)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

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Abstract

Tourism villages are promoted as a community-based rural development strategy in Indonesia, yet participatory communication practices vary despite similar policy frameworks. This study examines: (1) how individual characteristics influence participatory communication; (2) how media exposure affects participatory communication; and (3) how stakeholders’ roles shape participatory communication in Alamendah and Cibiru Wetan Tourism Villages. Using a post-positivist paradigm and a mixed-methods Sequential Explanatory design, quantitative data from 77 respondents in each village were analyzed using PLS-SEM and complemented with in-depth interviews. he study compares Alamendah Tourism Village, which represents a dialogical–relational governance model characterized by strong local leadership and embedded collective reflection, and Cibiru Wetan Tourism Village, which represents a procedural–operational model marked by institutional integration and centralized coordination. The findings demonstrate that individual characteristics and stakeholders’ roles significantly influence participatory communication in Alamendah but not in Cibiru Wetan, while media exposure shows no significant effect in either case. The results indicate that participatory communication is determined less by structural strength or media intensity and more by how communicative authority and dialogical spaces are distributed and institutionalized in governance practices. Conceptually, the study highlights a relational understanding of participatory communication, emphasizing dialogical space and institutionalized reflection as core determinants of participatory depth.
Co-Authors Anna Fatchiya Dwi Retno Hapsari, Dwi Retno Dwi Sadono Dyah Retna Puspita Putra, Rizki Aditya