Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Informasi dan Administrasi Kesehatan Gemilang: Jurnal Manajemen dan Akuntansi
Maya R Atmawinata
Unknown Affiliation
Humanities Computer Science & IT Health Professions Medicine & Pharmacology Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Para Konten Kreator Untuk Meningkatkan Penghasilan di Era Digitalisasi Melalui Live Tiktok Siti Rika Nurani; Maya R Atmawinata
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2984

Abstract

This study aims to analyze the strategies implemented by content creators to increase income through the live streaming feature on the TikTok platform. The live streaming phenomenon has become a rapidly growing trend, especially among the younger generation, and provides new economic opportunities for individuals who are able to utilize the digital platform creatively. This study used a descriptive qualitative approach with data collection through in-depth interviews with five informants who actively live stream on TikTok. The results show that TikTok's For You Page (FYP) algorithm plays a significant role in expanding audience reach and attracting new viewers, thus contributing directly to increased creator income. Some commonly implemented strategies include creating interactive content such as challenges, intensive interaction with audiences during live broadcasts, consistent personal branding development, and cross-promotion through other social media. These strategies aim to attract viewers and encourage them to provide financial support through TikTok's gift feature and donations from third-party platforms such as Saweria and Trakteer. Furthermore, creators also build loyal fan communities to maintain long-term engagement and strengthen their digital identity. However, creators face several challenges, particularly related to TikTok's fairly strict content moderation policies, which can limit freedom of expression during live streaming. In response to these challenges, some creators have begun diversifying their platforms by expanding their broadcasts to other media outlets, such as YouTube Live or Instagram Live. This research provides a comprehensive overview of the dynamics of the digital creator economy in the era of platformization and can serve as a reference for aspiring content creators and researchers interested in the digital economy and social media.
Analisis Tingkat Kepuasan Pasien terhadap Pelayanan Kefarmasian di UPTD Puskesmas Sukarasa Kota Bandung Nabila Putri A; Maya R Atmawinata
Jurnal Manajemen Informasi dan Administrasi Kesehatan Vol. 7 No. 1 (2024): JMIAK
Publisher : Program Studi D3 Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jmiak.v7i1.5201

Abstract

Tujuan penelitian ini adalah untuk menganalisis kepuasan pasien terhadap pelayanan kefarmasian di UPT Puskesmas Sukarasa Bandung. Metode penelitian ini menggunakan pendekatan penelitian kualitatif yang dimana penelitian berinteraksi terhadap fakta yang diteliti. Teknik pengumpulan data pada penelitian ini dilakukan dengan wawancara, observasi, dan dokumentasi yang kemudian hasil wawancara tersebut diolah menjadi data. Informan dalam penelitian ini adalah pasien yang berkunjung ke bagian pelayanan kefarmasia Puskesamas Sukarasa sebanyak 5 orang. Teknik analisis data dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa dari 5 orang pasien rata-rata menjawab berdasarkan indikator tangible, reliability, responsiveness, assurance, dan empathy merasa puas atas pelayanan kefarmasian yang ada di Puskesmas Sukarasa. dan adanya keluhan mengenai kenyamanannya dikarenakan kurang luasnya ruang tunggu. Kesimpulan secara keseluruhan, penelitian ini menunjukkan bahwa pelayanan kefarmasian di Puskesmas Sukarasa sudah cukup baik, namun masih ada beberapa aspek yang perlu ditingkatkan untuk mencapai kepuasan pasien yang optimal.
Co-Authors Nabila Putri A Siti Rika Nurani