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All Journal Jurnal Manajemen Informasi dan Administrasi Kesehatan EKONOMIKA45 Gemilang: Jurnal Manajemen dan Akuntansi
Maya R Atmawinata
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Public Health

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Strategi Para Konten Kreator Untuk Meningkatkan Penghasilan di Era Digitalisasi Melalui Live Tiktok Siti Rika Nurani; Maya R Atmawinata
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2984

Abstract

This study aims to analyze the strategies implemented by content creators to increase income through the live streaming feature on the TikTok platform. The live streaming phenomenon has become a rapidly growing trend, especially among the younger generation, and provides new economic opportunities for individuals who are able to utilize the digital platform creatively. This study used a descriptive qualitative approach with data collection through in-depth interviews with five informants who actively live stream on TikTok. The results show that TikTok's For You Page (FYP) algorithm plays a significant role in expanding audience reach and attracting new viewers, thus contributing directly to increased creator income. Some commonly implemented strategies include creating interactive content such as challenges, intensive interaction with audiences during live broadcasts, consistent personal branding development, and cross-promotion through other social media. These strategies aim to attract viewers and encourage them to provide financial support through TikTok's gift feature and donations from third-party platforms such as Saweria and Trakteer. Furthermore, creators also build loyal fan communities to maintain long-term engagement and strengthen their digital identity. However, creators face several challenges, particularly related to TikTok's fairly strict content moderation policies, which can limit freedom of expression during live streaming. In response to these challenges, some creators have begun diversifying their platforms by expanding their broadcasts to other media outlets, such as YouTube Live or Instagram Live. This research provides a comprehensive overview of the dynamics of the digital creator economy in the era of platformization and can serve as a reference for aspiring content creators and researchers interested in the digital economy and social media.
Analisis Strategi SDM dalam Penguatan Kerja Sama Tim pada Perusahaan Distribusi Ikan Asin “Marta Jambal” di Kabupaten Pangandaran Clara Rahma Dewi; Maya R Atmawinata
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2985

Abstract

This study aims to examine the implementation of human resources (HR) strategies to strengthen team collaboration at the Marta Jambal salted fish distribution company located in Pangandaran Regency. Team collaboration is a crucial element in supporting operational efficiency, particularly in the distribution sector, which demands high coordination among team members. To achieve this objective, this study employed a qualitative descriptive approach with data collection methods including in-depth interviews, direct observation of operational activities, and company documentation studies. The results indicate that the company implements a comprehensive and contextual HR strategy. This strategy includes the integration of local wisdom values, which serve as the basis for building closeness and mutual trust among employees. Furthermore, the company implements training programs tailored to the work needs of each department to improve individual competencies and team effectiveness. Another prominent aspect is the clarity of roles and responsibilities, which are systematically established, thereby reducing overlapping tasks and accelerating work processes. Open and transparent communication patterns also serve as an important foundation in creating a work environment that supports collaboration. The combination of these strategies has been proven to create strong team synergy and a solid work culture within the company. Based on these findings, this study recommends that companies regularly update and evaluate their implemented HR strategies. Furthermore, strengthening a collectivist work culture also needs to be continuously improved to ensure the sustainability of effective collaboration in the future.  
Strategi Dinas Ketenagakerjaan Dalam Menanggulangi Pengangguran di Kabupaten Bandung Jelita Maelani; Maya R Atmawinata
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4700

Abstract

The fluctuating unemployment trend in Bandung Regency represents a key issue that requires targeted intervention from the local Manpower Office. This research aims to explore the regional government’s strategic efforts to reduce unemployment, evaluate the impact of workforce training programs, and examine the role of inter-sectoral cooperation. Adopting a descriptive qualitative method, data were obtained through interviews, observation, and documentation. The findings highlight various strategies such as industry-aligned skills training, partnerships with the private sector, and the use of digital platforms to facilitate job placement. In times of economic downturn, the office implements labor-intensive work schemes and entrepreneurship training as responsive measures. Main challenges include mismatches in skills, limited access to employment information, and broader economic influences. While the strategies have shown positive outcomes in expanding job opportunities, further improvements are needed in institutional coordination and long-term program sustainability. The study underscores that collaborative and adaptive strategies are vital in reducing unemployment and boosting the competitiveness of the regional workforce.
Analisis Tingkat Kepuasan Pasien terhadap Pelayanan Kefarmasian di UPTD Puskesmas Sukarasa Kota Bandung Nabila Putri A; Maya R Atmawinata
Jurnal Manajemen Informasi dan Administrasi Kesehatan Vol. 7 No. 1 (2024): JMIAK
Publisher : Program Studi D3 Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jmiak.v7i1.5201

Abstract

Tujuan penelitian ini adalah untuk menganalisis kepuasan pasien terhadap pelayanan kefarmasian di UPT Puskesmas Sukarasa Bandung. Metode penelitian ini menggunakan pendekatan penelitian kualitatif yang dimana penelitian berinteraksi terhadap fakta yang diteliti. Teknik pengumpulan data pada penelitian ini dilakukan dengan wawancara, observasi, dan dokumentasi yang kemudian hasil wawancara tersebut diolah menjadi data. Informan dalam penelitian ini adalah pasien yang berkunjung ke bagian pelayanan kefarmasia Puskesamas Sukarasa sebanyak 5 orang. Teknik analisis data dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa dari 5 orang pasien rata-rata menjawab berdasarkan indikator tangible, reliability, responsiveness, assurance, dan empathy merasa puas atas pelayanan kefarmasian yang ada di Puskesmas Sukarasa. dan adanya keluhan mengenai kenyamanannya dikarenakan kurang luasnya ruang tunggu. Kesimpulan secara keseluruhan, penelitian ini menunjukkan bahwa pelayanan kefarmasian di Puskesmas Sukarasa sudah cukup baik, namun masih ada beberapa aspek yang perlu ditingkatkan untuk mencapai kepuasan pasien yang optimal.
Co-Authors Clara Rahma Dewi Jelita Maelani Nabila Putri A Siti Rika Nurani