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All Journal Jurnal Ilmu Komunikasi Network Media Jurnal Pengabdian kepada Masyarakat Wahana Usada
Irawan, Silvia
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Computer Science & IT Health Professions Social Sciences Other

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Hubungan Daya Tarik User Generated Content Di TikTok Terhadap Peningkatan Minat Beli Gen Z Pada Produk Cookie Bomb Fudybro Irawan, Silvia; Dharta, Firdaus Yuni; Oxygentri, Oky
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.5006

Abstract

Penelitian ini dilatarbelakangi oleh unggahan User Generated Content (UGC) produk Cookie Bomb Fudgybro di Tiktok yang sempat mencuri peratian pengguna TikTok. Penelitian ini memiliki tujuan yaitu mengetahui seberapa besar daya tarik User Generated Content produk Cookie Bomb Fudgybro di Tiktok terhadap peningkatan minat beli. Penelitian ini menggunakan metode kuantitatif dengan survey eksplanatory. Penelitiain ini menggunakan Teori Stimulus Organism Respons (SOR). Pengumpulan data dikumpulkan dengan teknik kuesioner yang menggunakan alat ukur skala likert kepada sampel yang sudah ditentukan sebanyak 94 orang yang merupakan mahasiswa aktif Angkatan 2020, 2021, 2022, 2023 Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang. Penarikan sampel menggunakan teknik probability sampling dan jenis teknik cluster samping. Pada penelitian ini juga menggunakan teknik statistik deskriptif dengan teknik analisis data regresi linear sederhana. Hasil yang didapat dari penelitian ini menunjukkan daya tarik berpengaruh secara signifikan terhadap peningkatan minat beli.
Inovasi Produksi MP-ASI Lokal Berbasis Komunitas di Desa Blang Teue Kota Lhokseumawe Ardilla, Arista; Zulkarnaini, Zulkarnaini; Sutrisna, Eka; Aulia, M. Kahfi; Maulida, Husna; Yasmine, Dian; Maula, Zaqiul; Irawan, Silvia; Azwani, M. Faza Raka
Jurnal Pengabdian kepada Masyarakat Wahana Usada Vol. 7 No. 2 (2025): Desember: Jurnal Pengabdian kepada Masyarakat Wahana Usada
Publisher : Sekolah Tinggi Ilmu Kesehatan KESDAM IX/Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47859/wuj.v7i2.751

Abstract

Background: Stunting remains one of the leading public health problems in Indonesia, including in Blang Teue Village, Lhokseumawe City, where the prevalence reaches 27.6%. Purpose: This community service program aimed to develop an innovative community-based production model for locally sourced complementary feeding (MP-ASI) through the empowerment of PKK women’s groups and Posyandu cadres. The program focused on improving nutritional knowledge, production skills, and digital capabilities related to child growth monitoring. Methods: The Participatory Action Research (PAR) approach was employed through several stages, including identification of local food resources, training on the production of nutrient-dense complementary foods made from mackerel and moringa leaves, and digital education for promotion and child growth recording using Google Sheets. Results: The program demonstrated significant improvements, including an increase in knowledge related to stunting prevention (participants in the “good” category rose from 5% to 72.5%), enhanced production skills for NABUNG complementary food (85%), and improved digital literacy among Posyandu cadres in creating educational media and recording child growth data. Conclusion: This program successfully developed an innovative community-based MP-ASI production model that not only supports stunting prevention but also strengthens digital literacy and fosters community independence in managing child nutrition
Co-Authors Arista Ardilla Aulia, M. Kahfi Azwani, M. Faza Raka Firdaus Yuni Dharta Maula, Zaqiul Maulida, Husna Oxygentri, Oky Sutrisna, Eka Yasmine, Dian