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All Journal Jurnal Manajemen dan Pemasaran Jasa
Ardianov, Hamiid Rizky
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Economics, Econometrics & Finance

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A Preserving cultural identity through entrepreneurship: A PRISMA-based systematic review of Indonesian tribal communities Ardianov, Hamiid Rizky; Lukiyanto, Kukuh; Rahyadi, Irmawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.20333

Abstract

This study employs a systematic literature review (SLR) approach, using the PRISMA protocol, to analyze 37 articles on tribal entrepreneurship in Indonesia. The findings highlight the dual role of entrepreneurship in preserving cultural heritage and fostering economic empowerment, while also addressing challenges such as limited resources and barriers to digitalization. These insights underscore the importance of integrating cultural values in entrepreneurial practices while modernizing with innovative technologies to enhance business sustainability and community engagement.  
Co-Authors Lukiyanto, Kukuh Rahyadi, Irmawan