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All Journal JURNAL PUSTAKA KOMUNIKASI J-CEKI
Nugraheni, Fadila Fitri Eka
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Visual Konten Instagram @Pertaminalub Meningkatkan Brand Awareness Produk Pertamina Lubricants Nugraheni, Fadila Fitri Eka; Priatna, Wahyu Budi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9443

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas konten visual yang dipublikasikan melalui akun Instagram @pertaminalub dalam meningkatkan brand awareness produk Pertamina Lubricants. Penulis menggunakan pendekatan model AIDA (Attention, Interest, Desire, Action), yang dianalisis untuk mengetahui sejauh mana setiap tahap dapat memengaruhi audiens. Pada penelitian ini juga penulis menggunakan metode kualitatif deskriptif dengan wawancara secara mendalam dengan staff Fungsi Corporate Secretary PT Pertamina Lubricants. Hasil penelitian menunjukkan bahwa konten visual yang ditampilkan berhasil menarik perhatian (attention), membangun ketertarikan (interest), menumbuhkan keinginan (desire), dan mendorong tindakan (action) dari audiens. Strategi komunikasi visual yang digunakan secara konsisten menciptakan identitas merek yang kuat dan mampu berinteraksi langsung dengan audiens melalui konten edukatif dan interaktif. Penelitian ini juga menemukan bahwa penggunaan figur publik dan kolaborasi dengan influencer turut memperkuat citra merek dan memperluas jangkauan audiens. Sebagai kesimpulan, media sosial, khususnya Instagram, terbukti menjadi alat yang efektif dalam membangun brand awareness, asalkan konten visual yang dikembangkan relevan dan terencana sesuai karakteristik audiens.
Company Profile sebagai Media Public Relations dalam Pembentukan Citra Positif KompasTV Nugraheni, Fadila Fitri Eka; Priatna, Wahyu Budi
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): (In press)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.6188

Abstract

This study aims to examine how KompasTV's company profile plays a role in building and strengthening the company's positive image in the eyes of the public and business partners. In today’s fast-paced digital communication era, media companies like KompasTV are required not only to present information accurately and attractively but also to maintain the trust of the public and business partners through effective communication. This study uses a descriptive qualitative method by conducting interviews with the Public Relations staff of KompasTV to gain a deeper understanding of the strategies used in presenting the company profile. The results show that KompasTV’s company profile effectively communicates the company’s identity, core values, vision, mission, and programs in a clear, engaging, and easily understandable way. The company profile functions not merely as a formal document but also as an effective communication tool that helps build trust and enhance the loyalty of both the public and business partners. Therefore, the company profile serves as an essential instrument for supporting organizational communication, shaping a strong corporate image, and maintaining KompasTV’s position as a professional and reliable media organization in the highly competitive media industry.
Co-Authors Wahyu Budi Priatna