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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis JIMAD : Jurnal Ilmiah Multidisiplin
Renyut, Selvia F. G.
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Product Quality, Price, and Consumer Knowledge as Determinants of Cajuput Oil Purchasing Decisions Solissa, Anita; Setitit, Ignasius; Renyut, Selvia F. G.
JIMAD : Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2025): JIMAD : Jurnal Ilmiah Multidisiplin (July)
Publisher : Asosiasi Guru dan Dosen Seluruh Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59585/jimad.v2i4.748

Abstract

This study aims to analyze the influence of product quality, price, and consumer knowledge on purchasing decisions of cajuput oil in Unet Village, Fena Fafan District, Buru Regency. The research employed a quantitative approach, with data collected through questionnaires distributed to consumers who have purchased local cajuput oil. The results indicate that product quality has a significant influence on purchasing decisions, followed by consumer knowledge and price. These findings emphasize that consumers prioritize product quality and the information they possess when making purchasing decisions, while price remains a consideration but is not the main factor. This study recommends improving product quality, educating consumers, and setting prices that reflect the value offered as strategies to increase buying interest.
Information Technology and the Improvement of Public Services in Village Government Wokanubun, Anggelina; Sipahelut, Semuel Willem; Renyut, Selvia F. G.
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v6.i2.p355-372

Abstract

This study examines the impact of information technology (IT) utilization on public service delivery within the Ohoi Rumaat village administration, Kei Kecil Timur District, Southeast Maluku Regency. Using a quantitative approach and analyzed through PLS-SEM, data were collected from 71 respondents selected via non-probability sampling based on the Slovin formula. The findings reveal that IT use has a significant and positive effect on service quality, supported by a path coefficient of 0.653, a T-statistic of 9.329, and a P-value of 0.000. The R² value of 0.427 indicates that IT accounts for 42.7% of the variance in public service quality. These results emphasize the role of digitalization in improving efficiency, transparency, and citizen participation in village governance. The study supports the relevance of Innovation Diffusion Theory in rural settings and calls for strategic integration of IT with adequate infrastructure, human resource development, and supportive policies for sustainable digital transformation.
Co-Authors Setitit, Ignasius Sipahelut, Semuel Willem Solissa, Anita Wokanubun, Anggelina