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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Multidisciplinary Academic Majalah Ilmiah Bijak Transparansi Jurnal Ilmiah Ilmu Administrasi JUDICIOUS: Journal of Management Economic Reviews Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Tarbiyah Jamiat Kheir
Prasetyo, Wisnu Budi
Universitas Esa Unggul Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Human Capital for Start-up Business Implementation over Home Care “4 Care” Application Programs Wisnu Budi Prasetyo; Tantri Yanuar Rahmat Syah; Semerdanta Pusaka; Dadan Ramdhani
Journal of Multidisciplinary Academic Vol 3, No 5 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

At present, business competition in the health care industry is getting tighter and encouraging companies to plan innovative HR fulfillment strategies. To capture market needs, companies must have added value to their human resources. In addition, PT Rembaka Catur Sekawan as a company that has the 4 Care brand must also have a good HR strategy to be able to compete with competitors. To compete and survive, the company's focus activities and business processes must concentrate on dynamic customer needs until the goals of meeting customer needs and customer satisfaction are met. Therefore, our initial business focused on how to educate about the importance of mobile-based health services so that customers are provided with ease in determining services without having to leave home or residence, but health workers are present before customers. To meet the dynamic needs of customers, a Human Capital Strategy is needed strong and capable and always follows the times
Faktor yang Mempengaruhi Ekuitas Merek dengan Kepercayaan sebagai Mediasi pada Industri Transportasi Online di JABODETABEK Indonesia Wisnu Budi Prasetyo; Wit Azizah Syabany
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1242

Abstract

Indonesia is also experiencing rapid technological progress. This can be seen from the advancement of technology that supports information. The existence of the internet marks the development of this technology. Social media is one of the advanced technologies used to disseminate information. E-WOM influences the brand so that consumers are more aware of the brand. The purpose of this research is to find out how personality, social, and social media information characteristics impact brand equity through e-WOM and trust, and to find out how trust and service quality impact brand equity. This research was conducted on 176 online transportation users in Jabodetabek using SEM analysis. The results show that features of social media use are positively correlated with brand equity, features of social media use are positively correlated with trust, e-WOM is not positively correlated with brand equity, e-WOM is positively correlated with trust, and trust is positively correlated with brand equity. The research suggestions are expected to help researchers and organizational development practitioners find the effect of social characteristics, personality, and information on social media use on equity through e-WOM and trust.
Perceived Value, E-Trust, E-Satisfaction, and E-Loyalty on Online Trip Clients in Jakarta Kalim, Muchamad Nur; Prasetyo, Wisnu Budi; Ramli, Abdul Haeba; Mariam, Siti
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3673

Abstract

In the realm of internet technology that has occurred in Indonesia, it has had an impact on the trip business sector, since the presence of online trip agents, the market potential for the trip business has increased. This investigation points out to explore how Perceived Value and E-Trust influence E-Loyalty by using the E-Satisfaction variable as an intercede variable. This investigation was conducted on 110 respondents who had used online trip in Jakarta. Data analysis in this investigation used SEM-PLS. The conclusion of this investigation shows that Perceived Value has a positive effect on E-Satisfaction, E-Trust has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on E-Loyalty, Perceived Value has a positive effect on E -Loyalty, while E-Trust has a negative effect on E-Loyalty, E-Trust has a negative effect on E-Loyalty through E-Satisfaction and Perceived Value has a negative effect on E-Loyalty through E-Satisfaction. Suggestions in this investigation are to add investigation variables and use different investigation methods. The managerial implication obtained is that online trip agent companies must pay attention to the perceived value and e-trust of clients towards the corporation in order to create e-Satisfaction for clients. When e-Satisfaction is achieved, the corporation must maintain it to achieve e-loyalty.
Self-Enhancement, Conservation Values, and Personal Taxation Culture: How Education Level Moderates Their Relationship Indrati, Menik; Prasetyo, Wisnu Budi; Purwaningsih, Eny; Faaroek, Safiani
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 8 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v8i1.4832

Abstract

This research investigates the influence of Self-Enhancement and Conservation on personal tax culture, by considering education level as a moderating factor. Involving employees at the Ministry of Law and Human Rights in West Java as research subjects, this research aims to understand how the encouragement to increase a positive view of oneself Self-Enhancement and conservation values (Conservation) contributes to the formation of attitudes and behaviour regarding tax obligations. The respondents in this research were 230 employees at the Ministry of Law and Human Rights in West Java. Data analysis uses Moderated Regression Analysis (MRA).. The research results show that Self- Enhancement and Conservation have a positive influence on personal tax culture. Furthermore, education level was identified as a significant moderator, able to strengthen the relationship between these factors and personal tax culture. Managerial implications involve developing strategies that combine Self-Enhancement and Conservation in training and tax policy, with tailored adjustments to individual financial conditions, to build a sustainable tax culture in the organization. Abstrak Penelitian ini menginvestigasi pengaruh Self-Enhancement dan Conservation terhadap budaya pajak pribadi, dengan mempertimbangkan tingkat pendidikan sebagai faktor moderasi. Melibatkan karyawan di Kementerian Hukum dan HAM di Jawa Barat sebagai subjek penelitian, penelitian ini bertujuan untuk memahami bagaimana dorongan untuk meningkatkan pandangan positif terhadap diri sendiri (Self-Enhancement) dan Conservation berkontribusi pada pembentukan sikap dan perilaku terkait kewajiban pajak. Responden pada penelitian ini sebanyak 230 karyawan di Kementerian Hukum dan HAM di Jawa Barat. Analisa data menggunakan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa Self-Enhancement dan Conservation memiliki pengaruh positif terhadap budaya pajak pribadi. Selanjutnya, tingkat pendidikan diidentifikasi sebagai moderator yang signifikan, mampu memperkuat hubungan antara faktor-faktor tersebut dan budaya pajak pribadi. Implikasi manajerial melibatkan pengembangan strategi yang memadukan Self-Enhancement dan Conservation dalam pelatihan dan kebijakan pajak, dengan penyesuaian yang disesuaikan dengan kondisi finansial individu, untuk membangun budaya pajak yang berkelanjutan di organisasi.
Social Media Marketing, Brand Image, dan Brand Trust: Pengaruhnya Terhadap Purchase Intention Skincare Lokal Jovanka Thessalonian; Wisnu Budi Prasetyo
Economic Reviews Journal Vol. 4 No. 3 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i3.846

Abstract

This study aims to analyze the direct and indirect effects of Social Media Marketing, Brand Image, Brand Trust, and Purchase Intention in local skincare product purchases by Z generation in Jabodetabek. The research is motivated by the increasing role of social media as a marketing tool in the beauty industry, particularly within Indonesia’s skincare market. The focus of this study is on Z generation consumers, who are highly active on social media and rel yon it as a primary source of information before makin purchasing decisions. The results indicate that Social Media Marketing influences Purchase Intention both directly and indirectly (mediated by Brand Trust). Similarly, Brand Image affects Purchase Intention directly and indirectly (also mediated by Brand Trust). Brand Trust serves as the mediating variable in this study, both in mediating the relationship between Social Media Marketing and Purchase Intention and in mediating the relationship between Brand Image and Purchase Intention. Local skincare brands must prioritize creative and interactive Social Media Marketing strategies to enhance engagement and trust. Building a strong Brand Image on digital platform sis critical for maintaining credibility. Additionally, honesty in sales practices and transparent communication are essential to strengthen Brand Trust. This research underscores the importance of brands optimizing their Social Media Marketing, Brand Image, Brand Trust strategies to drive high consumer Purchase Intention for local skincare products.
Pengaruh Kepemimpinan Etis dan Kepemimpinan Emosional Atas Niat Berhenti Berkerja di Kantor Dinas Pendidikan Kabupaten Tangerang Agusriyan Akbar Hidayat; Joel Faruk Sofyan; Wisnu Budi Prasetyo; Dimas Angga Negero
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2016

Abstract

This research examines the influence of ethical and emotional leadership on employee motivation and job performance to measure intentions to leave work. This research is a deductive-quantitative research with a correlation-causal approach, using primary data obtained from an online survey using Google Form. Measurement of all variables used in this research uses a 1-5 Likert scale. The sample for this research is the entire population of Civil Servants at the Tangerang Regency Education Office, totaling 54 people, and using 28 indicators. Confirmatory Factor Analysis (CFA) was carried out to test the quality of the indicators used using pretest data. The data was then processed using the PLS-SEM method to test the hypothesis. The results of this research show that there are 2 related hypotheses, namely the relationship between emotional leadership and employee motivation and the relationship between employee motivation and job performance. Meanwhile, there are 4 hypotheses that have no effect, namely the relationship between ethical leadership and employee motivation, the relationship between ethical leadership and job performance, the relationship between emotional leadership and job performance, and the relationship between job performance and intention to leave work. It can be concluded that none of the Civil Servants intend to stop working, but instead motivate themselves to improve their performance to get more results, and leaders do not have a direct influence on motivation, work performance, and intention to stop working.
Peran Beauty Content Influencer Instagram terhadap Perilaku Pembelian di Jakarta Lisa Puri Handayani; Wisnu Budi Prasetyo
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5603

Abstract

Influencer marketing has grown rapidly over the past decade and has become an essential strategy for businesses and brands to increase sales, visibility, and brand strength in the digital marketplace. This study aims to analyze the influence of influencer characteristics on follower purchase behavior. The research adopts a quantitative approach involving 135 respondents who follow three beauty content influencer accounts on Instagram. Data analysis was conducted using Structural Equation Modeling – Partial Least Square (SEM-PLS) due to the relatively small sample size. The results of the study indicate that the variables influencer trustworthiness, influencer usefulness, influencer attractiveness, influencer experience, and influencer-follower congruence have a positive effect on purchase behavior. However, the moderating effect of influencer attractiveness was rejected due to a mismatch between the influencer’s attractiveness and the followers’ preferences. In contrast, the moderating effects of influencer trustworthiness, influencer usefulness, and influencer experience were accepted, suggesting that trust, perceived usefulness, and experience play a crucial role in shaping followers’ purchasing behavior. The researcher suggests that future studies use the same variables but include a larger number of influencers and more diverse content types to expand follower reach. This approach will allow for more comprehensive hypothesis testing and produce results that are more representative and generalizable.
Pengaruh Supervisor Humility Dan Abusive Supervision Terhadap Kinerja Karyawan: Peran Mediasi Kepuasan Kerja Meylyani, Zahra Khayla; Prasetyo , Wisnu Budi
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian bertujuan untuk menganalisis supervisor humilitydan abusive supervision terhadap kepuasan kerja serta kinerja karyawan Gen Z di sektor manufaktur Tangerang, Indonesia, dan megeksplorasi peran mediasi kepuasan kerja. Penelitian ini menjawab kesenjangan literatur dengan mengintegrasikan keempat variabel dalam satu penelitian yang masih jarang dilakukan, khususnya di Indonesia. Metode kuantitatif digunakan melalui survei online dengan 150 responden karyawan Gen Z, diukur menggunakan skala Likert 1-4 dan instrumen teradaptasi sejumlah 30 pertanyaan. Analisis data menggunakan SEM-PLS. Hasil menunjukkan bahwa faktor struktural insentif finansial di Tangerang memengaruhi respons kryawan terhadap gaya kepemimpinan. Kepuasan kerja terbukti memediasi hubungan antara supervisor humilitydan kinerja, serta abusive supervision dan kinerja. Implikasi manajerial menekankan perlunya model kepemimpinan hibrid yang menggabungkan kejelasan operasional dengan perhatian pada kesejahteraan psikologis, didukung pelatihan teknis, sistem reward transparan, dan program kesejahteraan. Penelitian menjadi dasar rekomendasi kebijakan bagi perusahaan manufaktur untuk meningkatkan kualitas pengawasan dan kinerja karayawan
Peran Mediasi Negative Emotions Dalam Hubungan Illegitimate Task Terhadap Work Procrastination Pada Generasi – Z Di Tangerang Salsabila, Luvia; Prasetyo , Wisnu Budi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Tempat kerja yang fleksibel dan berorientasi pada tujuan adalah hal yang diharapkan oleh karyawan, terutama anggota Generasi Z. Namun, work procrastination semakin meningkat dan merugikan produktivitas di tempat kerja. Penurunan kualitas kerja, peningkatan tingkat stres, dan ketidakpuasan terhadap pekerjaan adalah akibat dari menunda pekerjaan hingga nanti. Illegitimate Task yang memicu Negative Emotion merupakan faktor yang dapat memicu perilaku ini. Oleh karena itu, tujuan penelitian ini adalah untuk menganalisis, di kalangan pekerja Generasi Z di Tangerang, bagaimana Illegitimate Task mempengaruhi work procrastination melalui peran mediasi Negative Emotion. Penelitian kuantitatif ini menggunakan kuesioner online. Populasi penelitian terdiri dari lebih dari 170 pekerja Generasi Z di Tangerang. Metode SEM-PLS digunakan untuk analisis data. Hasil penelitian menunjukkan bahwa Negative Emotion mengatur hubungan antara Illegitimate Task dan work procrastination. Akibatnya, pekerja akan merasakan Negative Emotion dan menunda pekerjaan lebih banyak ketika diberikan aktivitas yang tidak terkait dengan pekerjaan mereka. Implikasi manajerial dari penelitian ini mencakup kebutuhan bagi perusahaan untuk memastikan bahwa tanggung jawab karyawan sesuai dengan pekerjaan mereka, memberikan dukungan psikologis, dan menciptakan lingkungan kerja yang mendukung guna mengurangi Negative Emotion dan work procrastination
Pengaruh Illegitimate Task Terhadap Work Withdrawal Behavior Peran Mediasi Perceived Insider Status Gen Z Di Tangerang Febriyanti, Lusi; Prasetyo , Wisnu Budi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Work withdrawal behavior semakin menjadi masalah organisasi yang serius, terutama di kalangan pekerja Generasi Z yang menuntut keadilan dan pengakuan. Studi ini menganalisis bagaimana illegitimate tasks memengaruhi Work withdrawal behavior pada pekerja Generasi Z di Tangerang, dengan menggunakan Perceived Insider Status sebagai faktor perantara. Dengan metode Sa Purposive sample didapatkan 130 responden berdasarkan usia (18–28 tahun), status pekerjaan (kontrak atau permanen), dan masa kerja minimal satu tahun. Data diperoleh melalui Google Form menggunakan skala Likert 4 poin. SEM-PLS menunjukkan bahwa illegitimate tasks meningkatkan Perceived Insider Status dan memediasi Work withdrawal behavior. Temuan ini menerangi perilaku pekerja Generasi Z di tempat kerja dan menekankan pentingnya peran yang jelas, alokasi tugas, dan komunikasi antara pemberi kerja dan karyawan. Keadilan dan transparansi dapat mengurangi tingkat pengunduran diri pekerja muda
Co-Authors Abdul Haeba Ramli Agusriyan Akbar Hidayat Dadan Ramdhani Dimas Angga Negero Febriyanti, Lusi Hendy Tannady Jovanka Thessalonian Kalim, Muchamad Nur Lisa Puri Handayani Menik Indrati Meylyani, Zahra Khayla Muhammad Farhan Purwaningsih, Eny Pusaka, Semerdanta Rahayu Aulia, Fatihani Rina Anindita Rojuaniah Rojuaniah Safiani A. Faaroek Salsabila, Luvia SITI MARIAM Sofyan, Joel Faruk Tantri Yanuar Rahmat Syah Wit Azizah Syabany