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All Journal Journal of Practical Management Studies
Mangngi, Rabe
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of E-Service Quality and Price Perception on Purchase Decisions in Tokopedia E-Commerce Among Students of Politeknik Negeri Kupang Mangngi, Rabe; Mooy, Dikky
Journal of Practical Management Studies Vol. 3 No. 1 (2025): JPMS - March (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i1.71

Abstract

consumer behavior from conventional shopping to e-commerce, where electronic service quality (e-service quality) and price perception have become important factors influencing purchasing decisions. Tokopedia, as one of the largest e-commerce platforms in Indonesia, faces challenges in maintaining customer satisfaction amid intense competition. This study aims to determine the influence of e-service quality and price perception on purchasing decisions on Tokopedia, with a case study on students from the Business Administration Department, Company Management Study Program, at the State Polytechnic of Kupang. The sample consisted of 65 respondents. The research method used is quantitative with a survey approach, and the data analysis technique was carried out using multiple linear regression with SPSS.
Co-Authors Dikky Mooy