Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Isema : Islamic Educational Management
Alkausar, Anisa
Unknown Affiliation
Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
EDUCATION MARKETING MIX STRATEGY IN INCREASING STUDENT INTEREST Nifasri; Alkausar, Anisa; Syahdiah, Ainul
Jurnal Isema : Islamic Educational Management Vol. 10 No. 1 (2025): Jurnal Islamic Educational Management
Publisher : Laboratorium Jurusan S1 Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/isema.v10i1.36814

Abstract

This research examines the educational marketing strategy implemented by MTsN 36 Jakarta in an effort to increase the interest of new students. Utilizing observation and interviews, this study explores various aspects of the marketing strategy applied, including educational promotion, academic and extracurricular programs, student achievements, education costs, facilities, and educational services. The research findings indicate that MTsN 36 Jakarta implements a comprehensive promotion strategy through the utilization of digital media and direct promotional activities. The school offers diverse and high-quality academic and extracurricular programs, supported by excellent student achievements. A key advantage of the school lies in its free education costs for students, while still providing adequate facilities and services. The implemented marketing strategy has proven effective in attracting prospective new students by offering optimal value and benefits for students and parents in obtaining quality education. This research also analyzes MTsN 36 Jakarta's strategy within the context of the 7P service marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence), demonstrating how these elements synergistically support the school's marketing objectives.
Co-Authors Nifasri Syahdiah, Ainul