Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Saputro Sari, Muh. Wahyu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Behind the Choices: The Influence of Motivational, Social, and Personal Factors on the Decision to Purchase Motorcycle Accessories Saputro Sari, Muh. Wahyu; Sutianingsih, Sutianingsih
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14432

Abstract

The goal of this study is to analyze the influence of personal, social, and motivational factors on the purchase of accessories for speed motorcycles. It was conducted through a survey that was filled out by 100 Aspeed motorcycle buyers. The hypothesis was examined using the SPSS 25 for Windows software. The results revealed that social factors and motivational factors had a significant influence on the purchase decisions of individuals when it comes to buying accessories for speed motorcycles. On the other hand, personal factors and motivation had a positive and significant influence on the decisions of the buyers. According to the R Square value of 0.677, social, motivational, and personal factors account for 67.7% of the purchase choice variables. On the other hand, other variables explain 31.3%. Keywords: motivational factors, personal factors, social factors, purchase decisions
Co-Authors Sutianingsih, Sutianingsih