Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Economics and Business Journal Jurnal Ekonomi dan Kewirausahaan West Science
Puspita, Rita Sari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kesiapan Teknologi, Kreativitas, dan Jejaring Bisnis terhadap Keberlanjutan Usaha Start-up di Sektor Ekonomi Kreatif Jamaludin, Nur; Erdawati, Lena; Sudarmanto, Eko; Putri, Rumanintya Lisaria; Puspita, Rita Sari
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 03 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i03.2506

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kesiapan teknologi, kreativitas, dan jaringan bisnis terhadap keberlanjutan usaha rintisan di sektor ekonomi kreatif Indonesia. Dengan pendekatan kuantitatif, data dikumpulkan dari 160 responden melalui kuesioner terstruktur yang menggunakan skala Likert 5 poin. Data dianalisis menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa ketiga variabel—kesiapan teknologi, kreativitas, dan jaringan bisnis—memiliki pengaruh positif dan signifikan terhadap keberlanjutan bisnis. Di antara ketiganya, kreativitas memiliki pengaruh terkuat, menyoroti perannya yang sentral dalam mendorong inovasi dan daya saing dalam usaha kreatif. Temuan ini menyarankan bahwa meningkatkan kemampuan digital, mengembangkan potensi kreatif, dan memperkuat jaringan kewirausahaan merupakan strategi kritis untuk mendukung pengembangan berkelanjutan dalam ekosistem start-up. Penelitian ini memberikan kontribusi teoretis bagi bidang kewirausahaan berkelanjutan dan implikasi praktis bagi pembuat kebijakan, inkubator, dan pendiri start-up.
Adaptive Human Resource Management Strategies during Global Crises in the Tourism Industry Maryati, Mari; Puspita, Rita Sari; Narimawati, Umi; Kurniawan, Bobi
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.289

Abstract

The uncertainty surrounding the global economy has created existential challenges for the tourism industry, necessitating a Human Resource Management (HRM) paradigm that goes beyond traditional administrative approaches. This study aims to explore adaptive HRM strategies in the face of the global crisis, with a particular focus on the highly vulnerable tourism and hospitality industries.This study uses the PRISMA framework to conduct a systematic literature review of 26 peer-reviewed articles published between 2023 and 2025, sourced from Google Scholar. The findings indicate that effective adaptive strategies require the holistic integration of e-HRM and Artificial Intelligence (AI) to enhance operational agility, the implementation of GHRM to drive efficiency and employee retention, and the development of Agile Leadership to navigate uncertainty. Furthermore, this study highlights the crucial role of prioritizing employee well-being and Psychological Capital (PsyCap), particularly in emerging economies where social safety nets may be limited. This research provides a comprehensive framework for HR practitioners in the tourism sector to formulate policies that balance business continuity with human-centric support in challenging times.
Manusia sebagai Objek dan Subjek dalam Manajemen Sumber Daya Manusia Digital: Tinjauan Literatur Sistematis Maryati, Mari; Puspita, Rita Sari; Budiarti, Isniar; Rahayu, Siti Kurnia; Soegoto, Dedi Sulistyo
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 16 No. 1: April 2026
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v16i1.19070

Abstract

Digital transformation in Human Resource Management is driving a shift in how organizations perceive the role of humans in the workplace. On one hand, the implementation of digital technology and artificial intelligence tends to position employees as economic objects measured and optimized through algorithmic systems. On the other hand, a human-centric approach places humans as active subjects possessing dignity, autonomy, and psychological needs. This study aims to analyze and synthesize the perspectives of humans as objects and subjects in digital HRM. The method utilized is a systematic literature review of reputable international journal articles. The analysis was conducted by comparing primary theoretical frameworks: Agency Theory and the Resource-Based View as representations of the human-as-object perspective, and Self-Determination Theory and Social Exchange Theory as representations of the human-as-subject perspective. Findings indicate that technology-based objective approaches can improve the efficiency and accuracy of HR management, but have the potential to cause dehumanization, decreased well-being, and employee resistance if applied excessively. Conversely, subjective approaches emphasizing autonomy, engagement, and reciprocal relationships are proven to support intrinsic motivation and sustainable performance. This study recommends the integration of human-centric approaches in digital HRM to balance organizational efficiency demands with human well-being in the Industry 5.0 era Keywords: Digital HRM; Human-Centricity; Algorithmic Management; Industry 5.0; Systematic Literature Review
Co-Authors Bobi Kurniawan, Bobi Budiarti, Isniar Erdawati, Lena Maryati, Mari Rahayu, Siti Kurnia Rumanintya Lisaria Putri, Rumanintya Lisaria Soegoto, Dedi Sulistyo Sudarmanto, Eko Umi Narimawati