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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Nisa’, Rahma Anisa Mirsidatun
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Promosi Penjualan dalam Memanfaatkan Digital Marketing pada Usaha Buket (Studi Kasus di Madehomemade, Ds. Bandung, Kec. Bandung, Kab. Tulungagung) Nisa’, Rahma Anisa Mirsidatun; Suja’i, Imam Sukwatus
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 7 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i7.1491

Abstract

This study analyzes the sales promotion strategies utilized by the Madehomemade bouquet business in the use of digital marketing. The focus of this case study is Madehomemade located in Ds. Bandung, Kec. Bandung, Kab. Tulungagung. This study aims to identify effective promotional strategies in utilizing digital marketing as well as the obstacles faced and how the business maintains its existence. The results of the study indicate that the main obstacles in online sales include tight competition on social media that causes consumers to compare prices, as well as unstable internet connection problems and power outages. To maintain the business, Madehomemade focuses on maintaining product quality, innovating in bouquet themes and models, providing fast and friendly responses to consumers, accepting suggestions as evaluations, and always being active on social media.
Co-Authors Suja’i, Imam Sukwatus