Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced
Hakim, Azzam Luqman
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Penjualan Pabrik Tahu Sumedang dengan Pendekatan Pemasaran Islam di Kp. Pamulihan Ds. Ciporeat Kab. Bandung Salam, Mochamad Fadlani; Yanti, Ricaingke; Hakim, Azzam Luqman; Akbar, Fachrul Rizkian
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 3 No. 3 (2025): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v3i3.567

Abstract

Conventional marketing approaches often prioritize profit alone without regard to moral and ethical aspects. This encourages the need for an alternative marketing approach that is more ethical, one of which is through the application of Islamic marketing principles. This study aims to identify the sales strategies applied by tofu factories in Sumedang and evaluate the implementation of Islamic marketing principles in their marketing activities. The research method used is qualitative with a descriptive approach, through in-depth interviews and direct observation of business actors and the marketing process. The results showed that the sales strategy of Sumedang tofu factories has considered aspects of consumer trust, product quality, and good relations with business partners. In addition, some Islamic marketing principles such as information transparency, honesty in transactions, and avoidance of exploitative practices have begun to be applied even though they have not been explicitly realized as part of Islamic teachings. Thus, the integration of Islamic marketing values has the potential to increase consumer trust and business sustainability in the traditional food industry.
Co-Authors Akbar, Fachrul Rizkian Salam, Mochamad Fadlani Yanti, Ricaingke