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All Journal Kajian Bisnis STIE Widya Wiwaha TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Adi Kurniawan, Taufan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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UNDERSTANDING CRYPTO APPLICATION ACCEPTANCE THROUGH TECHNOLOGY ACCEPTANCE MODEL IN YOGYAKARTA Adi Kurniawan, Taufan; Primastiwi, Anita; Andriany, Devina; Fariz Irianto, Mochamad
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 7 No. 1 (2025)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v7i1.1551

Abstract

Crypto investors in Indonesia increased from 13.31 million in February 2025 to 13.71 million in March 2025, but the value of crypto transactions actually decreased from IDR 32.78 trillion in February 2025 to IDR 32.45 trillion in March 2025. This indicates that more Indonesians are interested in choosing crypto as an investment element, but on the other hand, the decline in the number of transactions indicates a hesitation or tendency to refrain from making transactions among the public. This is interesting because on the one hand, the number of crypto investors is increasing, indicating that society is beginning to accept crypto as an investment, despite their lack of literacy, and amidst various risks of crypto losses. Research shows that the risks of crypto investments are higher than those of stocks, and investors need adequate knowledge to invest. This study analyze factors that influence user acceptance of crypto applications by using the Technology Acceptance Model (TAM) by adding several external variables, namely subjective norms and perceived risk. This study uses Structural Equation Modeling Partial Least Square (SEM-PLS) method using random sampling, with Yogyakarta residents as a sample. The research results show that the two highest scores involve perceived ease of use variable. Uniquely, the two lowest scores involve perceived usefulness variable. Perceived risk variable shows a moderate value, indicating that a sufficient number of people understand the risks involved in crypto applications.
NORMA SUBYEKTIF DAN SELF-EFFICACY DALAM PENERIMAAN APLIKASI REKSA DANA DAN SAHAM Primastiwi, Anita; Adi Kurniawan, Taufan; Andriany, Devina
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 2 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i2.966

Abstract

Mutual funds and shares are investment elements that are more volatile compared to gold, but in the long term they are quite profitable elements. This can be seen during the COVID-19 pandemic, the Russian-Ukrainian war crisis, and the bankruptcy of a large bank in America, this investment element still provides profits. The financial technology industry also provides various service applications on mobile phones or smartphones that make it easier for people to invest in mutual funds and shares. This research analyzes the determinants of Indonesian society's acceptance of stock mutual fund applications using the Technology Acceptance Model (TAM) and adding two external variables, namely subjective norms and self-efficacy. This research uses Structural Equation Model-Partial Least Square (SEM-PLS) to test the hypothesis. The results show that all TAM variables and subjective norms have an influence, but self-efficacy does not influence interest in using mutual fund and stock applications. In order to increase public acceptance of mutual fund and stock investment applications, and then interest in using them, service providers should improve the ease of operation and usefulness of their applications. Efforts should also be made to encourage people to recommend each other to invest through this application.
Co-Authors Anita Primastiwi Devina Andriany Mochamad Fariz Irianto