Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Prophetica
Arifin, Amalia Azka
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Retorika Dakwah Digital Ustadz Abu Bassam Oemar Mita dalam Teori Retorika Aristoteles Arifin, Amalia Azka
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 7 No. 1 (2023): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the digital da'wah rhetoric used by Ustadz Abu Bassam Oemar Mita through Aristotle's classical rhetoric theory approach, which consists of three main elements: ethos (credibility), pathos (emotion), and logos (logic). This study found that Ustadz Oemar Mita's ethos is built through a strong scientific background, consistency of preaching, and a simple lifestyle. The pathos aspect is evident in his ability to evoke the audience's emotions through a rhetorical language style, real-life examples, and expressive intonation. Meanwhile, his logos can be seen from the systematic use of arguments, contextual reasoning, and logical and easy-to understand arguments. Keywords : Digital preaching, Aristotle's rhetoric, ethos, pathos, logos, Ustadz Oemar Mita.
Co-Authors